{"title":"Alter Ego Italy,BLONDEGO","description":"\u003cp\u003eShop Alter Ego Italy BlondEgo by the way the service actually happens: lift, tone, refine, and maintain blonde work without digging through the full product grid.\u003c\/p\u003e\n\n\u003cdiv style=\"margin:32px 0 12px 50%; transform:translateX(-50%); width:92vw; max-width:1120px; padding:32px; border:1px solid #e5dedc; background:#faf8f7;\"\u003e\n  \u003cp style=\"margin:0 0 8px; color:#a36e7b; font-size:12px; font-weight:700; letter-spacing:.14em; text-transform:uppercase;\"\u003eShop BlondEgo by service\u003c\/p\u003e\n  \u003ch2 style=\"margin:0 0 10px; font-size:30px; line-height:1.08;\"\u003eStart with the blonde goal, then choose the formula.\u003c\/h2\u003e\n  \u003cp style=\"margin:0 0 24px; max-width:760px; color:#5f5a58;\"\u003eUse these shortcuts when you know the appointment type: lightening, toning, soft pastel work, no-lift balancing, diamond reflect, or blonde maintenance.\u003c\/p\u003e\n\n  \u003ctable style=\"width:100%; border-collapse:separate; border-spacing:14px;\"\u003e\n    \u003ctbody\u003e\n      \u003ctr\u003e\n        \u003ctd style=\"width:33.333%; vertical-align:top; border:1px solid #e1d7d4; background:#fff; padding:0;\"\u003e\n          \u003ca href=\"\/collections\/blondego-lighteners-lift\" style=\"display:block; color:#171717; text-decoration:none;\"\u003e\n            \u003cimg src=\"https:\/\/www.glamconcepts.com\/cdn\/shop\/files\/Ultra_9_Product_Photo_3aa26164-54e5-468c-a735-a465f37f0356.jpg?v=1773507622\u0026amp;width=533\" alt=\"BlondEgo lightener\" style=\"display:block; width:100%; height:170px; object-fit:cover;\"\u003e\n            \u003cspan style=\"display:block; padding:18px;\"\u003e\u003cspan style=\"display:block; color:#a36e7b; font-size:11px; font-weight:700; letter-spacing:.12em; text-transform:uppercase;\"\u003eLift\u003c\/span\u003e\u003cstrong style=\"display:block; margin:10px 0 7px; font-size:19px;\"\u003eLighteners + Lift\u003c\/strong\u003e\u003cspan style=\"display:block; color:#64605d; font-size:15px; line-height:1.35;\"\u003ePowders, creams, hi-lift support, and intro lightening kits.\u003c\/span\u003e\u003c\/span\u003e\n          \u003c\/a\u003e\n        \u003c\/td\u003e\n        \u003ctd style=\"width:33.333%; vertical-align:top; border:1px solid #e1d7d4; background:#fff; padding:0;\"\u003e\n          \u003ca href=\"\/collections\/blondego-pure-toners\" style=\"display:block; color:#171717; text-decoration:none;\"\u003e\n            \u003cimg src=\"https:\/\/www.glamconcepts.com\/cdn\/shop\/files\/pure_toner_platinum_e2b1dd09-cf31-49c1-a5e4-3b364801e10e.png?v=1777158279\u0026amp;width=533\" alt=\"BlondEgo pure toner\" style=\"display:block; width:100%; height:170px; object-fit:contain; background:#f5f2f1;\"\u003e\n            \u003cspan style=\"display:block; padding:18px;\"\u003e\u003cspan style=\"display:block; color:#a36e7b; font-size:11px; font-weight:700; letter-spacing:.12em; text-transform:uppercase;\"\u003eTone\u003c\/span\u003e\u003cstrong style=\"display:block; margin:10px 0 7px; font-size:19px;\"\u003ePure Toners\u003c\/strong\u003e\u003cspan style=\"display:block; color:#64605d; font-size:15px; line-height:1.35;\"\u003eClean blonde correction and classic toner shades.\u003c\/span\u003e\u003c\/span\u003e\n          \u003c\/a\u003e\n        \u003c\/td\u003e\n        \u003ctd style=\"width:33.333%; vertical-align:top; border:1px solid #e1d7d4; background:#fff; padding:0;\"\u003e\n          \u003ca href=\"\/collections\/blondego-pastel-toners\" style=\"display:block; color:#171717; text-decoration:none;\"\u003e\n            \u003cimg src=\"https:\/\/www.glamconcepts.com\/cdn\/shop\/files\/pastel_toner_cappuccino_3e6d5513-6195-47a3-b84d-0354a8a0ce2e.png?v=1777158714\u0026amp;width=533\" alt=\"BlondEgo pastel toner\" style=\"display:block; width:100%; height:170px; object-fit:contain; background:#f5f2f1;\"\u003e\n            \u003cspan style=\"display:block; padding:18px;\"\u003e\u003cspan style=\"display:block; color:#a36e7b; font-size:11px; font-weight:700; letter-spacing:.12em; text-transform:uppercase;\"\u003ePastel\u003c\/span\u003e\u003cstrong style=\"display:block; margin:10px 0 7px; font-size:19px;\"\u003ePastel Toners\u003c\/strong\u003e\u003cspan style=\"display:block; color:#64605d; font-size:15px; line-height:1.35;\"\u003eSoft color direction for refined blonde finishes.\u003c\/span\u003e\u003c\/span\u003e\n          \u003c\/a\u003e\n        \u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003ctd style=\"width:33.333%; vertical-align:top; border:1px solid #e1d7d4; background:#fff; padding:0;\"\u003e\n          \u003ca href=\"\/collections\/blondego-no-lift-toners\" style=\"display:block; color:#171717; text-decoration:none;\"\u003e\n            \u003cimg src=\"https:\/\/www.glamconcepts.com\/cdn\/shop\/files\/no_lift_natural_e282c1a1-a7ae-4513-a9e3-3c9d3f4c05bb.png?v=1777157026\u0026amp;width=533\" alt=\"BlondEgo no lift toner\" style=\"display:block; width:100%; height:170px; object-fit:contain; background:#f5f2f1;\"\u003e\n            \u003cspan style=\"display:block; padding:18px;\"\u003e\u003cspan style=\"display:block; color:#a36e7b; font-size:11px; font-weight:700; letter-spacing:.12em; text-transform:uppercase;\"\u003eBalance\u003c\/span\u003e\u003cstrong style=\"display:block; margin:10px 0 7px; font-size:19px;\"\u003eNo Lift Toners\u003c\/strong\u003e\u003cspan style=\"display:block; color:#64605d; font-size:15px; line-height:1.35;\"\u003eDepositing toner shades for controlled balancing work.\u003c\/span\u003e\u003c\/span\u003e\n          \u003c\/a\u003e\n        \u003c\/td\u003e\n        \u003ctd style=\"width:33.333%; vertical-align:top; border:1px solid #e1d7d4; background:#fff; padding:0;\"\u003e\n          \u003ca href=\"\/collections\/blondego-pure-diamond-lift\" style=\"display:block; color:#171717; text-decoration:none;\"\u003e\n            \u003cimg src=\"https:\/\/www.glamconcepts.com\/cdn\/shop\/files\/pure_diamond_lift_natural_6e22497a-277c-47b9-8b55-58e147bb3302.png?v=1777159849\u0026amp;width=533\" alt=\"BlondEgo pure diamond lift\" style=\"display:block; width:100%; height:170px; object-fit:contain; background:#f5f2f1;\"\u003e\n            \u003cspan style=\"display:block; padding:18px;\"\u003e\u003cspan style=\"display:block; color:#a36e7b; font-size:11px; font-weight:700; letter-spacing:.12em; text-transform:uppercase;\"\u003eReflect\u003c\/span\u003e\u003cstrong style=\"display:block; margin:10px 0 7px; font-size:19px;\"\u003ePure Diamond Lift\u003c\/strong\u003e\u003cspan style=\"display:block; color:#64605d; font-size:15px; line-height:1.35;\"\u003eDiamond-lift shades and reflect-focused blonde formulas.\u003c\/span\u003e\u003c\/span\u003e\n          \u003c\/a\u003e\n        \u003c\/td\u003e\n        \u003ctd style=\"width:33.333%; vertical-align:top; border:1px solid #e1d7d4; background:#fff; padding:0;\"\u003e\n          \u003ca href=\"\/collections\/blondego-care-activators\" style=\"display:block; color:#171717; text-decoration:none;\"\u003e\n            \u003cimg src=\"https:\/\/www.glamconcepts.com\/cdn\/shop\/files\/BlondeMaintain950ml.png?v=1773507615\u0026amp;width=533\" alt=\"BlondEgo blonde maintain shampoo\" style=\"display:block; width:100%; height:170px; object-fit:contain; background:#f5f2f1;\"\u003e\n            \u003cspan style=\"display:block; padding:18px;\"\u003e\u003cspan style=\"display:block; color:#a36e7b; font-size:11px; font-weight:700; letter-spacing:.12em; text-transform:uppercase;\"\u003eMaintain\u003c\/span\u003e\u003cstrong style=\"display:block; margin:10px 0 7px; font-size:19px;\"\u003eCare + Activators\u003c\/strong\u003e\u003cspan style=\"display:block; color:#64605d; font-size:15px; line-height:1.35;\"\u003eBlonde maintain shampoo and support products for the service.\u003c\/span\u003e\u003c\/span\u003e\n          \u003c\/a\u003e\n        \u003c\/td\u003e\n      \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n  \u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003c!-- refreshed 2026-05-17 --\u003e","products":[{"product_id":"alter-ego-italy-blondego-balayage-clay-lightener-450-gr-159-oz","title":"Alter Ego Italy BlondEgo — Balayage Clay Lightener - 450 GR \/ 15.9 oz","description":"\u003cp\u003e\u003cstrong\u003eBalayage Clay Lightener\u003c\/strong\u003e by Alter Ego Italy BLONDEGO.\u003c\/p\u003e\u003cp\u003eSize: 450 GR (15.9 oz)\u003c\/p\u003e\u003cp\u003eBlondEgo is Alter Ego Italy's complete system dedicated to the world of blondes — lighteners, toners, and maintenance products designed for precise, damage-controlled blonde results.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521884254287,"sku":"1032036","price":40.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/alter-ego_blond-ego_balayage-clay-lightener_087db7bb-5c55-4253-a70e-6055a6ac9a43.jpg?v=1773507641"},{"product_id":"alter-ego-italy-blondego-gentle-protective-lightener-100-gr-35-oz","title":"Alter Ego Italy BlondEgo — Gentle Protective Lightener - 100 GR \/ 3.5 oz","description":"\u003cp\u003e\u003cstrong\u003eGentle Protective Lightener\u003c\/strong\u003e by Alter Ego Italy BLONDEGO.\u003c\/p\u003e\u003cp\u003eSize: 100 GR (3.5 oz)\u003c\/p\u003e\u003cp\u003eBlondEgo is Alter Ego Italy's complete system dedicated to the world of blondes — lighteners, toners, and maintenance products designed for precise, damage-controlled blonde results.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521884745807,"sku":"1032506","price":8.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/gentlelightener_def9dc36-6c8f-4ea1-840d-3cdfc075320d.jpg?v=1773507639"},{"product_id":"alter-ego-italy-blondego-gentle-protective-lightener-500-gr-176-oz","title":"Alter Ego Italy BlondEgo — Gentle Protective Lightener - 500 GR \/ 17.6 oz","description":"\u003cp\u003e\u003cstrong\u003eGentle Protective Lightener\u003c\/strong\u003e by Alter Ego Italy BLONDEGO.\u003c\/p\u003e\u003cp\u003eSize: 500 GR (17.6 oz)\u003c\/p\u003e\u003cp\u003eBlondEgo is Alter Ego Italy's complete system dedicated to the world of blondes — lighteners, toners, and maintenance products designed for precise, damage-controlled blonde results.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521884909647,"sku":"1032359","price":40.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/gentlelightener.jpg?v=1773507638"},{"product_id":"alter-ego-italy-blondego-pure-light-blue-powder-100-gr-35-oz","title":"Alter Ego Italy BlondEgo — Pure Light Blue Powder - 100 GR \/ 3.5 oz","description":"\u003cp\u003e\u003cstrong\u003ePure Light Blue Powder\u003c\/strong\u003e by Alter Ego Italy BLONDEGO.\u003c\/p\u003e\u003cp\u003eSize: 100 GR (3.5 oz)\u003c\/p\u003e\u003cp\u003eBlondEgo is Alter Ego Italy's complete system dedicated to the world of blondes — lighteners, toners, and maintenance products designed for precise, damage-controlled blonde results.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521885040719,"sku":"1032507","price":8.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/PURELIGHTBLUEPOWDER_1024x1024_a7163be2-ca90-4212-a673-907f447e64be.webp?v=1773507637"},{"product_id":"alter-ego-italy-blondego-pure-light-blue-powder-500-gr-176-oz","title":"Alter Ego Italy BlondEgo — Pure Light Blue Powder - 500 GR \/ 17.6 oz","description":"\u003cp\u003e\u003cstrong\u003ePure Light Blue Powder\u003c\/strong\u003e by Alter Ego Italy BLONDEGO.\u003c\/p\u003e\u003cp\u003eSize: 500 GR (17.6 oz)\u003c\/p\u003e\u003cp\u003eBlondEgo is Alter Ego Italy's complete system dedicated to the world of blondes — lighteners, toners, and maintenance products designed for precise, damage-controlled blonde results.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521885368399,"sku":"1032035","price":33.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/PURELIGHTBLUEPOWDER_1024x1024_91cb41e3-ed52-493b-ae45-dee4c811765a.webp?v=1773507636"},{"product_id":"alter-ego-italy-blondego-pure-light-cream-500gr-176-oz","title":"Alter Ego Italy BlondEgo — Pure Light Cream - 500GR \/ 17.6 oz","description":"\u003cp\u003e\u003cstrong\u003ePure Light Cream\u003c\/strong\u003e by Alter Ego Italy BLONDEGO.\u003c\/p\u003e\u003cp\u003eSize: 500GR (17.6 oz)\u003c\/p\u003e\u003cp\u003eBlondEgo is Alter Ego Italy's complete system dedicated to the world of blondes — lighteners, toners, and maintenance products designed for precise, damage-controlled blonde results.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521885466703,"sku":"1032095","price":40.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/alter-ego_blond-ego_pure-light-cream.jpg?v=1773507634"},{"product_id":"alter-ego-italy-blondego-ultra-9-lightener-100-gr-35-oz","title":"Alter Ego Italy BlondEgo — Ultra 9 Lightener - 100 GR \/ 3.5 oz","description":"\u003cp\u003e\u003cstrong\u003eUltra 9 Lightener\u003c\/strong\u003e by Alter Ego Italy BLONDEGO.\u003c\/p\u003e\u003cp\u003eSize: 100 GR (3.5 oz)\u003c\/p\u003e\u003cp\u003eBlondEgo is Alter Ego Italy's complete system dedicated to the world of blondes — lighteners, toners, and maintenance products designed for precise, damage-controlled blonde results.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521885663311,"sku":"1032508","price":8.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/Ultra_9_Product_Photo_98f4a884-cc4f-4af7-a59b-6af5e35d60fe.jpg?v=1773507632"},{"product_id":"alter-ego-italy-blondego-ultra-9-lightener-500-gr-176-oz","title":"Alter Ego Italy BlondEgo — Ultra 9 Lightener - 500 GR \/ 17.6 oz","description":"\u003cp\u003e\u003cstrong\u003eUltra 9 Lightener\u003c\/strong\u003e by Alter Ego Italy BLONDEGO.\u003c\/p\u003e\u003cp\u003eSize: 500 GR (17.6 oz)\u003c\/p\u003e\u003cp\u003eBlondEgo is Alter Ego Italy's complete system dedicated to the world of blondes — lighteners, toners, and maintenance products designed for precise, damage-controlled blonde results.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521885794383,"sku":"1032037","price":40.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/Ultra_9_Product_Photo_3aa26164-54e5-468c-a735-a465f37f0356.jpg?v=1773507622"},{"product_id":"alter-ego-italy-blondego-intro-kit-deco-blondego-balayage-clay-ultra-9-450-500gr","title":"Alter Ego Italy BlondEgo — Intro Kit Deco (Balayage Clay \u0026 Ultra 9) - 450 + 500GR","description":"\u003cp\u003e\u003cstrong\u003eIntro Kit Deco Blondego (Balayage Clay \u0026amp; Ultra 9)\u003c\/strong\u003e by Alter Ego Italy BLONDEGO.\u003c\/p\u003e\u003cp\u003eSize: 450 + 500GR\u003c\/p\u003e\u003cp\u003eBlondEgo is Alter Ego Italy's complete system dedicated to the world of blondes — lighteners, toners, and maintenance products designed for precise, damage-controlled blonde results.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521885925455,"sku":"AEKIT09482","price":68.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/alter-ego_blond-ego_balayage-clay-lightener.jpg?v=1773507621"},{"product_id":"alter-ego-italy-blondego-total-blonde-activator-500-ml-1690-oz","title":"Alter Ego Italy BlondEgo — Total Blonde Activator - 500 ML \/ 16.90 oz","description":"\u003cp\u003e\u003cstrong\u003eTotal Blonde Activator\u003c\/strong\u003e by Alter Ego Italy BLONDEGO.\u003c\/p\u003e\u003cp\u003eSize: 500 ML (16.90 oz)\u003c\/p\u003e\u003cp\u003eBlondEgo is Alter Ego Italy's complete system dedicated to the world of blondes — lighteners, toners, and maintenance products designed for precise, damage-controlled blonde results.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521886318671,"sku":"1032086","price":11.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/AEIBEBLONDETOTALBLONDEACTIVATOR.jpg?v=1773507620"},{"product_id":"alter-ego-italy-blondego-pure-hi-lite-lifting-cream-150-ml-507-oz","title":"Alter Ego Italy BlondEgo — Pure Hi-Lite Lifting Cream - 150 ML \/ 5.07 oz","description":"\u003cp\u003e\u003cstrong\u003ePure Hi-Lite Lifting Cream\u003c\/strong\u003e by Alter Ego Italy BLONDEGO.\u003c\/p\u003e\u003cp\u003eSize: 150 ML (5.07 oz)\u003c\/p\u003e\u003cp\u003eBlondEgo is Alter Ego Italy's complete system dedicated to the world of blondes — lighteners, toners, and maintenance products designed for precise, damage-controlled blonde results.\u003c\/p\u003e\u003cp\u003eMade in Italy. 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