{"title":"Alter Ego Italy,Technofruit Color","description":"\u003cstyle data-gc-technofruit-hero-polish-2026-05-22\u003e\n.collection-hero.collection-hero--with-image {\n  background:\n    radial-gradient(circle at 50% 22%, rgba(255,255,255,0.12), transparent 34rem),\n    linear-gradient(115deg, #3a363b 0%, #5b565c 45%, #342f36 100%) !important;\n}\n.collection-hero.collection-hero--with-image .collection-hero__image-container {\n  display: none !important;\n}\n.collection-hero.collection-hero--with-image .collection-hero__text-wrapper {\n  text-shadow: 0 1.4rem 4rem rgba(0,0,0,0.42) !important;\n}\n\u003c\/style\u003e\nShop Alter Ego Italy Technofruit Color: 10 levels, rich tones, boosters \u0026amp; up to 100% gray coverage. Fruit-enriched formula for vibrant, long-lasting professional color. \u003ca href=\"\/pages\/technofruit-color-chart\" style=\"font-weight:bold;\"\u003eView Full Color Chart →\u003c\/a\u003e","products":[{"product_id":"technofruit-color-permanent-hair-colour-6-8-dark-blonde-matte","title":"TECHNOFRUIT COLOR Permanent Hair Colour: 6\/8 Dark Blonde Matte","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"col-xs-10 col-xs-offset-1 col-sm-8 col-sm-offset-2 col-md-5 col-md-offset-1\"\u003e\n\u003cdiv class=\"content-item\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 style=\"text-align: center;\" class=\"product-info__title\"\u003e* Colorado Professional Only *\u003c\/h1\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eThis product can be sold to Colorado licensed beauty professionals only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eNon-professional orders and orders outside of Colorado cannot be fulfilled\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eNew to Glam Concepts?  Please register for a Colorado professional account with us by emailing us at: sales@glamconcepts.com \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"product-info__title\"\u003eTECHNO FRUIT COLOR\u003c\/h1\u003e\n\u003cdiv class=\"product-info__prices\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-info__description fr-view standard-text\"\u003e\n\u003cp\u003eTecnho Fruit Color empowers professional colorists with proven high-performance results to increase the success of in- salon services.\u003c\/p\u003e\n\u003cp\u003eBENEFITS:\u003c\/p\u003e\n\u003cp\u003e1   precise, predictable, high definition color results\u003c\/p\u003e\n\u003cp\u003e2   high definition hue\u003c\/p\u003e\n\u003cp\u003e3   effective anti-age action\u003c\/p\u003e\n\u003cp\u003e4   total respect of the internal and external hair structure\u003c\/p\u003e\n\u003cp\u003e5   maximum color  retention\u003c\/p\u003e\n\u003cp\u003e6   smooth and protected external hair surface\u003c\/p\u003e\n\u003cp\u003e7   extraordinary \"brilliance\" and \"shine\"\u003c\/p\u003e\n\u003cp\u003e8   provides 100% grey hair coverage\u003c\/p\u003e\n\u003cp\u003e9   high scalp comfort during application\u003c\/p\u003e\n\u003cp\u003e10 rich texture makes it easy to mix and apply\u003c\/p\u003e\n\u003cp\u003eTECHNOLOGY: The Keratin Delivery System transports micro color pigments, precious regenerating active ingredients and restructuring protein substances to strengthen and rebuild the internal hair structure. It guarantees 3 key benefits:\u003c\/p\u003e\n\u003cp\u003eMAXIMUM COLOR HOLD: the regenerating and restructuring action of keratin and protein on the internal hair structure, facilitates the perfect adhesion of the micro-size color pigments\u003c\/p\u003e\n\u003cp\u003eBRILLIANCE: the mix of nourishing oils forms a protective film around the cuticle, which results smoother and better reflects the incredible shine of the shades\u003c\/p\u003e\n\u003cp\u003eANTI-AGING ACTION: the elevated anti-oxidizing power of Garcinia Mangosteen is extremely effective in countering the formation of free radicals\u003c\/p\u003e\n\u003cp\u003e122 nuances\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/ColorLines_AEI_large.jpg?v=1562781393\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eUse:\u003c\/p\u003e\n\u003cp\u003eIn a non-metallic bowl mix 50 ml of Technofruit Color hair coloring cream with 75  ml of oxidizing emulsion at the chosen volume depending on the desired level of lift to be reached (mixing ratio 1:1,5) \u003c\/p\u003e\n\u003cp\u003eSuperlightener Series: mix 50 ml of Superlightener Technofruit Color with 100 ml of oxidizing emulsion 40 volumes (mixing ratio 1:2)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-10 col-xs-offset-1 col-sm-8 col-sm-offset-2 col-md-5 col-md-offset-1\"\u003e\n\u003cdiv class=\"content-item\"\u003e\n\u003cdiv class=\"text\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy * Professional *","offers":[{"title":"Default Title","offer_id":40285788143695,"sku":null,"price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/products\/TechnoFruitColourAlterEgoItaly_a7097dd6-4c6a-45d4-ab2e-c30e22a96805.jpg?v=1664147010"},{"product_id":"technofruit-color-permanent-hair-colour-7-8-blonde-matte","title":"Alter Ego Italy Technofruit Color — 7\/8 Blonde Matte \/ 100 ML","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"col-xs-10 col-xs-offset-1 col-sm-8 col-sm-offset-2 col-md-5 col-md-offset-1\"\u003e\n\u003cdiv class=\"content-item\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 style=\"text-align: center;\" class=\"product-info__title\"\u003e* Professional Only *\u003c\/h1\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eThis product can be sold to licensed beauty professionals only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eNon-professional orders and orders outside of  cannot be fulfilled\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eNew to Glam Concepts?  Please register for a  professional account with us by emailing us at: sales@glamconcepts.com \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"product-info__title\"\u003eTECHNO FRUIT COLOR\u003c\/h1\u003e\n\u003cdiv class=\"product-info__prices\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-info__description fr-view standard-text\"\u003e\n\u003cp\u003eTecnho Fruit Color empowers professional colorists with proven high-performance results to increase the success of in- salon services.\u003c\/p\u003e\n\u003cp\u003eBENEFITS:\u003c\/p\u003e\n\u003cp\u003e1   precise, predictable, high definition color results\u003c\/p\u003e\n\u003cp\u003e2   high definition hue\u003c\/p\u003e\n\u003cp\u003e3   effective anti-age action\u003c\/p\u003e\n\u003cp\u003e4   total respect of the internal and external hair structure\u003c\/p\u003e\n\u003cp\u003e5   maximum color  retention\u003c\/p\u003e\n\u003cp\u003e6   smooth and protected external hair surface\u003c\/p\u003e\n\u003cp\u003e7   extraordinary \"brilliance\" and \"shine\"\u003c\/p\u003e\n\u003cp\u003e8   provides 100% grey hair coverage\u003c\/p\u003e\n\u003cp\u003e9   high scalp comfort during application\u003c\/p\u003e\n\u003cp\u003e10 rich texture makes it easy to mix and apply\u003c\/p\u003e\n\u003cp\u003eTECHNOLOGY: The Keratin Delivery System transports micro color pigments, precious regenerating active ingredients and restructuring protein substances to strengthen and rebuild the internal hair structure. It guarantees 3 key benefits:\u003c\/p\u003e\n\u003cp\u003eMAXIMUM COLOR HOLD: the regenerating and restructuring action of keratin and protein on the internal hair structure, facilitates the perfect adhesion of the micro-size color pigments\u003c\/p\u003e\n\u003cp\u003eBRILLIANCE: the mix of nourishing oils forms a protective film around the cuticle, which results smoother and better reflects the incredible shine of the shades\u003c\/p\u003e\n\u003cp\u003eANTI-AGING ACTION: the elevated anti-oxidizing power of Garcinia Mangosteen is extremely effective in countering the formation of free radicals\u003c\/p\u003e\n\u003cp\u003e122 nuances\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/ColorLines_AEI_large.jpg?v=1562781393\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eUse:\u003c\/p\u003e\n\u003cp\u003eIn a non-metallic bowl mix 50 ml of Technofruit Color hair coloring cream with 75  ml of oxidizing emulsion at the chosen volume depending on the desired level of lift to be reached (mixing ratio 1:1,5) \u003c\/p\u003e\n\u003cp\u003eSuperlightener Series: mix 50 ml of Superlightener Technofruit Color with 100 ml of oxidizing emulsion 40 volumes (mixing ratio 1:2)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-10 col-xs-offset-1 col-sm-8 col-sm-offset-2 col-md-5 col-md-offset-1\"\u003e\n\u003cdiv class=\"content-item\"\u003e\n\u003cdiv class=\"text\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":40285788635215,"sku":null,"price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/products\/TechnoFruitColourAlterEgoItaly_b71a1b80-098c-4a35-8250-033cdbacc830.jpg?v=1664147035"},{"product_id":"alter-ego-italy-technofruit-color-1-0-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 1\/0 Natural \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family:Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color:#2d2d2d;margin-bottom:4px;\"\u003eTechnofruit Color 1\/0 — Natural\u003c\/h3\u003e\n\u003cp style=\"color:#666;font-size:14px;margin-top:0;\"\u003eLevel 1 Black • Natural Series\u003c\/p\u003e\n\u003cdiv style=\"display:inline-block;width:80px;height:80px;background:#1a1a1a;border-radius:8px;border:2px solid #e0d5cc;margin:8px 0;\"\u003e\u003c\/div\u003e\n\u003cp\u003eA pure, natural shade with balanced warm and cool tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size:12px;color:#999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523413143631,"sku":"TF-1-0","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_1-0_natural.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-1-10-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 1\/10 Blue Black \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family:Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color:#2d2d2d;margin-bottom:4px;\"\u003eTechnofruit Color 1\/10 — \u003c\/h3\u003e\n\u003cp style=\"color:#666;font-size:14px;margin-top:0;\"\u003eLevel 1 Black •  Series\u003c\/p\u003e\n\u003cdiv style=\"display:inline-block;width:80px;height:80px;background:#0a0a0a;border-radius:8px;border:2px solid #e0d5cc;margin:8px 0;\"\u003e\u003c\/div\u003e\n\u003cp\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size:12px;color:#999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523413209167,"sku":"TF-1-10","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_1-10_blue-black.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-10-0-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 10\/0 Natural \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family: Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color: #2d2d2d; margin-bottom: 4px;\"\u003eTechnofruit Color 10\/0 — Natural\u003c\/h3\u003e\n\u003cp style=\"color: #666; font-size: 14px; margin-top: 0;\"\u003eLevel 10 Lightest Blonde\/Platinum • Natural Series\u003c\/p\u003e\n\u003cdiv style=\"display: inline-block; width: 80px; height: 80px; background: #d4c4a8; border-radius: 8px; border: 2px solid #e0d5cc; margin: 8px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/swatch-10-0_4ae318f0-f825-413f-8c14-df2eefefa539.jpg?v=1772383252\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003eA pure, natural shade with balanced warm and cool tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523413241935,"sku":"TF-10-0","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_10-0_natural.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-10-00-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 10\/00 Deep Natural \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family: Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color: #2d2d2d; margin-bottom: 4px;\"\u003eTechnofruit Color 10\/00 — Deep Natural\u003c\/h3\u003e\n\u003cp style=\"color: #666; font-size: 14px; margin-top: 0;\"\u003eLevel 10 Lightest Blonde\/Platinum • Deep Natural Series\u003c\/p\u003e\n\u003cdiv style=\"display: inline-block; width: 80px; height: 80px; background: #a89880; border-radius: 8px; border: 2px solid #e0d5cc; margin: 8px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/swatch-10-00.jpg?v=1772173412\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003eExtra depth and coverage for a rich, natural result with enhanced grey coverage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523413274703,"sku":"TF-10-00","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_10-00_deep-natural.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-10-01-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 10\/01 Natural Ash \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family: Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color: #2d2d2d; margin-bottom: 4px;\"\u003eTechnofruit Color 10\/01 — Natural Ash\u003c\/h3\u003e\n\u003cp style=\"color: #666; font-size: 14px; margin-top: 0;\"\u003eLevel 10 Lightest Blonde\/Platinum • Natural Ash Series\u003c\/p\u003e\n\u003cdiv style=\"display: inline-block; width: 80px; height: 80px; background: #c0b8b0; border-radius: 8px; border: 2px solid #e0d5cc; margin: 8px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/swatch-10-01.jpg?v=1772173413\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003eNatural base with a subtle ash undertone for a sophisticated, cool result.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523413340239,"sku":"TF-10-01","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_10-01_natural-ash.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-10-1-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 10\/1 Ash \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family: Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color: #2d2d2d; margin-bottom: 4px;\"\u003eTechnofruit Color 10\/1 — Ash\u003c\/h3\u003e\n\u003cp style=\"color: #666; font-size: 14px; margin-top: 0;\"\u003eLevel 10 Lightest Blonde\/Platinum • Ash Series\u003c\/p\u003e\n\u003cdiv style=\"display: inline-block; width: 80px; height: 80px; background: #ccc4bc; border-radius: 8px; border: 2px solid #e0d5cc; margin: 8px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/swatch-10-1.jpg?v=1772173413\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003eCool ash tones that neutralize warmth for a sleek, modern finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523413373007,"sku":"TF-10-1","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_10-1_ash.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-10-11-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 10\/11 Intense Ash \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family: Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color: #2d2d2d; margin-bottom: 4px;\"\u003eTechnofruit Color 10\/11 — Intense Ash\u003c\/h3\u003e\n\u003cp style=\"color: #666; font-size: 14px; margin-top: 0;\"\u003eLevel 10 Lightest Blonde\/Platinum • Intense Ash Series\u003c\/p\u003e\n\u003cdiv style=\"display: inline-block; width: 80px; height: 80px; background: #c4c2be; border-radius: 8px; border: 2px solid #e0d5cc; margin: 8px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/swatch-10-11.jpg?v=1772173414\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003eMaximum cool ash pigment for bold, icy, fashion-forward results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523413405775,"sku":"TF-10-11","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_10-11_intense-ash.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-10-12-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 10\/12 Ash Iris \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family: Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color: #2d2d2d; margin-bottom: 4px;\"\u003eTechnofruit Color 10\/12 — Ash Iris\u003c\/h3\u003e\n\u003cp style=\"color: #666; font-size: 14px; margin-top: 0;\"\u003eLevel 10 Lightest Blonde\/Platinum • Ash Iris Series\u003c\/p\u003e\n\u003cdiv style=\"display: inline-block; width: 80px; height: 80px; background: #bcb4b0; border-radius: 8px; border: 2px solid #e0d5cc; margin: 8px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/swatch-10-12.jpg?v=1772173413\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003eCool ash meets violet iridescence for a unique, dimensional pearl effect.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523413471311,"sku":"TF-10-12","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_10-12_ash-iris.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-10-2-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 10\/2 Iris \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family: Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color: #2d2d2d; margin-bottom: 4px;\"\u003eTechnofruit Color 10\/2 — Iris\u003c\/h3\u003e\n\u003cp style=\"color: #666; font-size: 14px; margin-top: 0;\"\u003eLevel 10 Lightest Blonde\/Platinum • Iris Series\u003c\/p\u003e\n\u003cdiv style=\"display: inline-block; width: 80px; height: 80px; background: #d0c0c8; border-radius: 8px; border: 2px solid #e0d5cc; margin: 8px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/swatch-10-2.jpg?v=1772173412\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003ePure violet iridescence for a luminous, pearlescent sheen.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523413504079,"sku":"TF-10-2","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_10-2_iris.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-10-21-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 10\/21 Iris Ash \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family: Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color: #2d2d2d; margin-bottom: 4px;\"\u003eTechnofruit Color 10\/21 — Iris Ash\u003c\/h3\u003e\n\u003cp style=\"color: #666; font-size: 14px; margin-top: 0;\"\u003eLevel 10 Lightest Blonde\/Platinum • Iris Ash Series\u003c\/p\u003e\n\u003cdiv style=\"display: inline-block; width: 80px; height: 80px; background: #b0a8b4; border-radius: 8px; border: 2px solid #e0d5cc; margin: 8px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/swatch-10-21.jpg?v=1772173412\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003eViolet iridescence with cool ash for a pearlescent, ethereal effect.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523413536847,"sku":"TF-10-21","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_10-21_iris-ash.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-10-3-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 10\/3 Golden \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family: Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color: #2d2d2d; margin-bottom: 4px;\"\u003eTechnofruit Color 10\/3 — Golden\u003c\/h3\u003e\n\u003cp style=\"color: #666; font-size: 14px; margin-top: 0;\"\u003eLevel 10 Lightest Blonde\/Platinum • Golden Series\u003c\/p\u003e\n\u003cdiv style=\"display: inline-block; width: 80px; height: 80px; background: #d0b48c; border-radius: 8px; border: 2px solid #e0d5cc; margin: 8px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/swatch-10-3.jpg?v=1772173412\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003eWarm, radiant golden tones for sun-kissed, luminous results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523413602383,"sku":"TF-10-3","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_10-3_golden.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-10-31-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 10\/31 Golden Ash \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family: Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color: #2d2d2d; margin-bottom: 4px;\"\u003eTechnofruit Color 10\/31 — Golden Ash\u003c\/h3\u003e\n\u003cp style=\"color: #666; font-size: 14px; margin-top: 0;\"\u003eLevel 10 Lightest Blonde\/Platinum • Golden Ash Series\u003c\/p\u003e\n\u003cdiv style=\"display: inline-block; width: 80px; height: 80px; background: #d4c4a0; border-radius: 8px; border: 2px solid #e0d5cc; margin: 8px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/swatch-10-31.jpg?v=1772173412\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003eA refined blend of warm gold and cool ash for elegant, balanced results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523413667919,"sku":"TF-10-31","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_10-31_golden-ash.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-10-32-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 10\/32 Golden Iris \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family: Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color: #2d2d2d; margin-bottom: 4px;\"\u003eTechnofruit Color 10\/32 — Golden Iris\u003c\/h3\u003e\n\u003cp style=\"color: #666; font-size: 14px; margin-top: 0;\"\u003eLevel 10 Lightest Blonde\/Platinum • Golden Iris Series\u003c\/p\u003e\n\u003cdiv style=\"display: inline-block; width: 80px; height: 80px; background: #d4c4a4; border-radius: 8px; border: 2px solid #e0d5cc; margin: 8px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/swatch-10-32.jpg?v=1772173412\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003eGolden warmth meets violet iridescence for a rich, multidimensional glow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523413766223,"sku":"TF-10-32","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_10-32_golden-iris.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-10-42-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 10\/42 Copper Iris \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family: Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color: #2d2d2d; margin-bottom: 4px;\"\u003eTechnofruit Color 10\/42 — Copper Iris\u003c\/h3\u003e\n\u003cp style=\"color: #666; font-size: 14px; margin-top: 0;\"\u003eLevel 10 Lightest Blonde\/Platinum • Copper Iris Series\u003c\/p\u003e\n\u003cdiv style=\"display: inline-block; width: 80px; height: 80px; background: #ae7c68; border-radius: 8px; border: 2px solid #e0d5cc; margin: 8px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/swatch-10-42.jpg?v=1772173413\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003eCopper meets violet iridescence for a complex, multifaceted tone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523413798991,"sku":"TF-10-42","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_10-42_copper-iris.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-11-0-ss-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 11\/0 SS \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family: Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color: #2d2d2d; margin-bottom: 4px;\"\u003eTechnofruit Color 11\/0 SS —\u003c\/h3\u003e\n\u003cp style=\"color: #666; font-size: 14px; margin-top: 0;\"\u003eLevel 11 Super Lightener • Series\u003c\/p\u003e\n\u003cdiv style=\"display: inline-block; width: 80px; height: 80px; background: #e0d4c8; border-radius: 8px; border: 2px solid #e0d5cc; margin: 8px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/swatch-11-0ss.jpg?v=1772383224\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523413831759,"sku":"TF-11-0-SS","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_11-0_SS.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-11-1-ss-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 11\/1 SS \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family: Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color: #2d2d2d; margin-bottom: 4px;\"\u003eTechnofruit Color 11\/1 SS —\u003c\/h3\u003e\n\u003cp style=\"color: #666; font-size: 14px; margin-top: 0;\"\u003eLevel 11 Super Lightener • Series\u003c\/p\u003e\n\u003cdiv style=\"display: inline-block; width: 80px; height: 80px; background: #d4ccc4; border-radius: 8px; border: 2px solid #e0d5cc; margin: 8px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/swatch-11-1ss_8a86cac2-5362-4d68-86f4-1f35f1d24c4b.jpg?v=1772383252\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523413897295,"sku":"TF-11-1-SS","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_11-1_SS.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-11-21-ss-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 11\/21 SS \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family: Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color: #2d2d2d; margin-bottom: 4px;\"\u003eTechnofruit Color 11\/21 SS —\u003c\/h3\u003e\n\u003cp style=\"color: #666; font-size: 14px; margin-top: 0;\"\u003eLevel 11 Super Lightener • Series\u003c\/p\u003e\n\u003cdiv style=\"display: inline-block; width: 80px; height: 80px; background: #d0c8cc; border-radius: 8px; border: 2px solid #e0d5cc; margin: 8px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/swatch-11-21.png?v=1772382991\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #999;\"\u003eMade in Italy. 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Alter Ego Italy — Beauty \u0026amp; Kindness. 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Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523414028367,"sku":"TF-3-22","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_3-22_intense-iris.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-3-8-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 3\/8 Matte \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family: Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color: #2d2d2d; margin-bottom: 4px;\"\u003eTechnofruit Color 3\/8 — Matte\u003c\/h3\u003e\n\u003cp style=\"color: #666; font-size: 14px; margin-top: 0;\"\u003eLevel 3 Dark Brown • Matte Series\u003c\/p\u003e\n\u003cdiv style=\"display: inline-block; width: 80px; height: 80px; background: #2d2820; border-radius: 8px; border: 2px solid #e0d5cc; margin: 8px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/swatch-3-8_34c0d2fc-4a7a-4b3b-9fb4-f243c630f0f4.jpg?v=1772381716\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003eKhaki-green matte tones that completely neutralize red and orange undertones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523414061135,"sku":"TF-3-8","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_3-8_matte.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-4-0-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 4\/0 Natural \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family:Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color:#2d2d2d;margin-bottom:4px;\"\u003eTechnofruit Color 4\/0 — Natural\u003c\/h3\u003e\n\u003cp style=\"color:#666;font-size:14px;margin-top:0;\"\u003eLevel 4 Medium Brown • Natural Series\u003c\/p\u003e\n\u003cdiv style=\"display:inline-block;width:80px;height:80px;background:#4a3728;border-radius:8px;border:2px solid #e0d5cc;margin:8px 0;\"\u003e\u003c\/div\u003e\n\u003cp\u003eA pure, natural shade with balanced warm and cool tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size:12px;color:#999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523414093903,"sku":"TF-4-0","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_4-0_natural.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-4-17-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 4\/17 Ash Brown \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family:Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color:#2d2d2d;margin-bottom:4px;\"\u003eTechnofruit Color 4\/17 — Ash Brown\u003c\/h3\u003e\n\u003cp style=\"color:#666;font-size:14px;margin-top:0;\"\u003eLevel 4 Medium Brown • Ash Brown Series\u003c\/p\u003e\n\u003cdiv style=\"display:inline-block;width:80px;height:80px;background:#382828;border-radius:8px;border:2px solid #e0d5cc;margin:8px 0;\"\u003e\u003c\/div\u003e\n\u003cp\u003eCool ash with warm brown depth for a refined, balanced shade.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size:12px;color:#999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523414159439,"sku":"TF-4-17","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_4-17_ash-brown.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-4-5-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 4\/5 Mahogany \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family:Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color:#2d2d2d;margin-bottom:4px;\"\u003eTechnofruit Color 4\/5 — Mahogany\u003c\/h3\u003e\n\u003cp style=\"color:#666;font-size:14px;margin-top:0;\"\u003eLevel 4 Medium Brown • Mahogany Series\u003c\/p\u003e\n\u003cdiv style=\"display:inline-block;width:80px;height:80px;background:#5c2028;border-radius:8px;border:2px solid #e0d5cc;margin:8px 0;\"\u003e\u003c\/div\u003e\n\u003cp\u003eDeep red-violet mahogany for sophisticated, sultry results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size:12px;color:#999;\"\u003eMade in Italy. 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Alter Ego Italy — Beauty \u0026amp; Kindness. 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Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523414323279,"sku":"TF-4-71","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_4-71_brown-ash.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-4-72-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 4\/72 Brown Iris \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family:Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color:#2d2d2d;margin-bottom:4px;\"\u003eTechnofruit Color 4\/72 — Brown Iris\u003c\/h3\u003e\n\u003cp style=\"color:#666;font-size:14px;margin-top:0;\"\u003eLevel 4 Medium Brown • Brown Iris Series\u003c\/p\u003e\n\u003cdiv style=\"display:inline-block;width:80px;height:80px;background:#3d2828;border-radius:8px;border:2px solid #e0d5cc;margin:8px 0;\"\u003e\u003c\/div\u003e\n\u003cp\u003eBrown enriched with violet iridescence for a deep, complex tone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size:12px;color:#999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. 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Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523414487119,"sku":"TF-5-0","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_5-0_natural.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-5-00-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 5\/00 Deep Natural \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family:Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color:#2d2d2d;margin-bottom:4px;\"\u003eTechnofruit Color 5\/00 — Deep Natural\u003c\/h3\u003e\n\u003cp style=\"color:#666;font-size:14px;margin-top:0;\"\u003eLevel 5 Light Brown • Deep Natural Series\u003c\/p\u003e\n\u003cdiv style=\"display:inline-block;width:80px;height:80px;background:#3d2b1f;border-radius:8px;border:2px solid #e0d5cc;margin:8px 0;\"\u003e\u003c\/div\u003e\n\u003cp\u003eExtra depth and coverage for a rich, natural result with enhanced grey coverage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size:12px;color:#999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. 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Alter Ego Italy — Beauty \u0026amp; Kindness. 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Alter Ego Italy — Beauty \u0026amp; Kindness. 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Alter Ego Italy — Beauty \u0026amp; Kindness. 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Alter Ego Italy — Beauty \u0026amp; Kindness. 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Alter Ego Italy — Beauty \u0026amp; Kindness. 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Alter Ego Italy — Beauty \u0026amp; Kindness. 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Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523415175247,"sku":"TF-5-5","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_5-5_mahogany.jpg?v=1777091320"},{"product_id":"alter-ego-italy-technofruit-color-5-6-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 5\/6 Red \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family:Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color:#2d2d2d;margin-bottom:4px;\"\u003eTechnofruit Color 5\/6 — Red\u003c\/h3\u003e\n\u003cp style=\"color:#666;font-size:14px;margin-top:0;\"\u003eLevel 5 Light Brown • Red Series\u003c\/p\u003e\n\u003cdiv style=\"display:inline-block;width:80px;height:80px;background:#7a2828;border-radius:8px;border:2px solid #e0d5cc;margin:8px 0;\"\u003e\u003c\/div\u003e\n\u003cp\u003eRich, true red tones for dramatic, statement-making color.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size:12px;color:#999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. 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