{"title":"Alter Ego Italy,URBAN PROOF","description":"\u003cdiv style=\"max-width:1120px;margin:32px auto 12px;padding:0 18px;color:#171717;\"\u003e\n  \u003cdiv style=\"border:1px solid #ded8d7;background:#f7f5f3;padding:34px 28px;margin:0 auto 26px;\"\u003e\n    \u003cp style=\"margin:0 0 10px;text-transform:uppercase;letter-spacing:.14em;font-size:12px;font-weight:700;color:#9c6b78;text-align:center;\"\u003eShop Urban Proof by routine\u003c\/p\u003e\n    \u003ch2 style=\"margin:0 auto 12px;text-align:center;font-size:34px;line-height:1.05;font-family:Georgia,serif;font-weight:600;max-width:760px;\"\u003eClient-ready care, styling, and protection.\u003c\/h2\u003e\n    \u003cp style=\"margin:0 auto 24px;text-align:center;max-width:760px;font-size:15px;line-height:1.55;color:#5f5a5a;\"\u003eUrban Proof is easiest to shop by the need: protect, cleanse, refresh, style, finish, or support scalp and skin.\u003c\/p\u003e\n    \u003ctable style=\"width:100%;border-collapse:separate;border-spacing:12px;table-layout:fixed;\"\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n          \u003ctd style=\"width:33.333%;vertical-align:top;border:1px solid #d8d2d1;background:#fff;\"\u003e\u003ca href=\"\/search?q=Urban+Proof+Blue+Light\" style=\"display:block;text-decoration:none;color:#171717;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/Urban_Proof_06_Blue_Light_Line_Overview_2047a26e-ef18-49e1-b3f2-77d93eb9a842.jpg?v=1773529477\" alt=\"Urban Proof Blue Light line\" style=\"display:block;width:100%;height:170px;object-fit:cover;background:#eee9e8;\"\u003e\u003cdiv style=\"padding:18px;\"\u003e\n\u003cp style=\"margin:0 0 8px;text-transform:uppercase;letter-spacing:.12em;font-size:11px;font-weight:700;color:#9c6b78;\"\u003eProtect\u003c\/p\u003e\n\u003ch3 style=\"margin:0 0 8px;font-size:18px;line-height:1.12;\"\u003eBlue Light Care\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.45;color:#5f5a5a;\"\u003eProtection-focused hair, scalp, and skin support.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003c\/td\u003e\n          \u003ctd style=\"width:33.333%;vertical-align:top;border:1px solid #d8d2d1;background:#fff;\"\u003e\u003ca href=\"\/search?q=Urban+Proof+All+Season\" style=\"display:block;text-decoration:none;color:#171717;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/Urban_Proof_09_All_Season_Line_Overview_a36bc0f1-1b88-4478-a3e1-423660fcfc0a.jpg?v=1773529464\" alt=\"Urban Proof All Season line\" style=\"display:block;width:100%;height:170px;object-fit:cover;background:#eee9e8;\"\u003e\u003cdiv style=\"padding:18px;\"\u003e\n\u003cp style=\"margin:0 0 8px;text-transform:uppercase;letter-spacing:.12em;font-size:11px;font-weight:700;color:#9c6b78;\"\u003eSeasonal\u003c\/p\u003e\n\u003ch3 style=\"margin:0 0 8px;font-size:18px;line-height:1.12;\"\u003eAll Season\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.45;color:#5f5a5a;\"\u003eSun, texture, leave-in care, and everyday environmental support.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003c\/td\u003e\n          \u003ctd style=\"width:33.333%;vertical-align:top;border:1px solid #d8d2d1;background:#fff;\"\u003e\u003ca href=\"\/search?q=Urban+Proof+Shampoo\" style=\"display:block;text-decoration:none;color:#171717;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/Urban_Proof_14_Hair_Body_Hygiene_Shampoo_e2a4c035-1152-46cd-a83b-6b73784f2e42.jpg?v=1773529478\" alt=\"Urban Proof hygiene shampoo\" style=\"display:block;width:100%;height:170px;object-fit:cover;background:#eee9e8;\"\u003e\u003cdiv style=\"padding:18px;\"\u003e\n\u003cp style=\"margin:0 0 8px;text-transform:uppercase;letter-spacing:.12em;font-size:11px;font-weight:700;color:#9c6b78;\"\u003eCleanse\u003c\/p\u003e\n\u003ch3 style=\"margin:0 0 8px;font-size:18px;line-height:1.12;\"\u003eCleanse + Refresh\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.45;color:#5f5a5a;\"\u003eShampoo, refresh, and daily-use care products.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd style=\"width:33.333%;vertical-align:top;border:1px solid #d8d2d1;background:#fff;\"\u003e\u003ca href=\"\/search?q=Urban+Proof+Leave+In+Conditioner\" style=\"display:block;text-decoration:none;color:#171717;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/Urban_Proof_11_All_Season_Leave_In_Conditioner_f5691220-03f4-458c-8999-55dd94856cd3.jpg?v=1773529444\" alt=\"Urban Proof leave-in conditioner\" style=\"display:block;width:100%;height:170px;object-fit:cover;background:#eee9e8;\"\u003e\u003cdiv style=\"padding:18px;\"\u003e\n\u003cp style=\"margin:0 0 8px;text-transform:uppercase;letter-spacing:.12em;font-size:11px;font-weight:700;color:#9c6b78;\"\u003eFinish\u003c\/p\u003e\n\u003ch3 style=\"margin:0 0 8px;font-size:18px;line-height:1.12;\"\u003eLeave-In + Finish\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.45;color:#5f5a5a;\"\u003eSoft finishing support and client-friendly retail routines.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003c\/td\u003e\n          \u003ctd style=\"width:33.333%;vertical-align:top;border:1px solid #d8d2d1;background:#fff;\"\u003e\u003ca href=\"\/search?q=Urban+Proof+Scalp+Skin\" style=\"display:block;text-decoration:none;color:#171717;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/Urban_Proof_07_Blue_Light_Scalp_Skin_Concentrate_ae4c1313-1feb-4e47-be2a-157b979dba75.jpg?v=1773529441\" alt=\"Urban Proof scalp and skin concentrate\" style=\"display:block;width:100%;height:170px;object-fit:cover;background:#eee9e8;\"\u003e\u003cdiv style=\"padding:18px;\"\u003e\n\u003cp style=\"margin:0 0 8px;text-transform:uppercase;letter-spacing:.12em;font-size:11px;font-weight:700;color:#9c6b78;\"\u003eScalp\u003c\/p\u003e\n\u003ch3 style=\"margin:0 0 8px;font-size:18px;line-height:1.12;\"\u003eScalp + Skin\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.45;color:#5f5a5a;\"\u003eTargeted care for scalp comfort and skin-adjacent routines.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003c\/td\u003e\n          \u003ctd style=\"width:33.333%;vertical-align:top;border:1px solid #d8d2d1;background:#fff;\"\u003e\u003ca href=\"\/collections\/alter-ego-italy-urban-proof\" style=\"display:block;text-decoration:none;color:#171717;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/Urban_Proof_10_All_Season_Sea_Salt_Spray_bfb6f641-cd29-4a32-bcc9-d69eefc3af3c.jpg?v=1773529443\" alt=\"Urban Proof sea salt spray\" style=\"display:block;width:100%;height:170px;object-fit:cover;background:#eee9e8;\"\u003e\u003cdiv style=\"padding:18px;\"\u003e\n\u003cp style=\"margin:0 0 8px;text-transform:uppercase;letter-spacing:.12em;font-size:11px;font-weight:700;color:#9c6b78;\"\u003eBrowse\u003c\/p\u003e\n\u003ch3 style=\"margin:0 0 8px;font-size:18px;line-height:1.12;\"\u003eAll Urban Proof\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.45;color:#5f5a5a;\"\u003eOpen the full line when you want to compare everything together.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003c\/td\u003e\n        \u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n","products":[{"product_id":"alter-ego-italy-urban-proof-urban-proof-shampoo-250-ml-845-oz","title":"Alter Ego Italy Urban Proof — Urban Proof Shampoo \/ 250 ML \/ 8.45 oz","description":"\u003cp\u003e\u003cstrong\u003eUrban Proof Shampoo\u003c\/strong\u003e by Alter Ego Italy URBAN PROOF.\u003c\/p\u003e\u003cp\u003eSize: 250 ML (8.45 oz)\u003c\/p\u003e\u003cp\u003eUrban Proof by Alter Ego Italy protects hair from environmental aggressors and urban pollution. A complete care and styling system featuring nourishing formulas for healthy, vibrant hair in any environment.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521943957583,"sku":"1008945","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/Urban_Proof_02_Anti-Pollution_Shampoo_ee02fa85-409f-45a5-aa94-4664633be2ff.jpg?v=1773529426"},{"product_id":"alter-ego-italy-urban-proof-urban-proof-shampoo-1000-ml-3381-oz","title":"Alter Ego Italy Urban Proof — Urban Proof Shampoo \/ 1000 ML \/ 33.81 oz","description":"\u003cp\u003e\u003cstrong\u003eUrban Proof Shampoo\u003c\/strong\u003e by Alter Ego Italy URBAN PROOF.\u003c\/p\u003e\u003cp\u003eSize: 1000 ML (33.81 oz)\u003c\/p\u003e\u003cp\u003eUrban Proof by Alter Ego Italy protects hair from environmental aggressors and urban pollution. A complete care and styling system featuring nourishing formulas for healthy, vibrant hair in any environment.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521943990351,"sku":"1009432","price":31.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/Urban_Proof_02_Anti-Pollution_Shampoo_8eddee5c-95ae-4fc4-a516-9af8daac04c3.jpg?v=1773529425"},{"product_id":"alter-ego-italy-urban-proof-urban-proof-instant-dry-shampoo-200-ml-676-oz","title":"Alter Ego Italy Urban Proof — Urban Proof Instant Dry Shampoo \/ 200 ML \/ 6.76 oz","description":"\u003cp\u003e\u003cstrong\u003eUrban Proof Instant Dry Shampoo\u003c\/strong\u003e by Alter Ego Italy URBAN PROOF.\u003c\/p\u003e\u003cp\u003eSize: 200 ML (6.76 oz)\u003c\/p\u003e\u003cp\u003eUrban Proof by Alter Ego Italy protects hair from environmental aggressors and urban pollution. A complete care and styling system featuring nourishing formulas for healthy, vibrant hair in any environment.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521944023119,"sku":"1032401","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/Urban_Proof_05_Anti-Pollution_Dry_Shampoo_065a143f-b2fd-481a-8fe6-0b277bf44375.jpg?v=1773529429"},{"product_id":"alter-ego-italy-urban-proof-urban-proof-cream-250-ml-845-oz","title":"Alter Ego Italy Urban Proof — Urban Proof Cream \/ 250 ML \/ 8.45 oz","description":"\u003cp\u003e\u003cstrong\u003eUrban Proof Cream\u003c\/strong\u003e by Alter Ego Italy URBAN PROOF.\u003c\/p\u003e\u003cp\u003eSize: 250 ML (8.45 oz)\u003c\/p\u003e\u003cp\u003eUrban Proof by Alter Ego Italy protects hair from environmental aggressors and urban pollution. A complete care and styling system featuring nourishing formulas for healthy, vibrant hair in any environment.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521944318031,"sku":"1046014","price":37.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/Urban_Proof_03_Anti-Pollution_Cream_63f2e25b-8851-4f34-a947-65a05cff1ed0.jpg?v=1773529428"},{"product_id":"alter-ego-italy-urban-proof-urban-proof-cream-1000-ml-3381-oz","title":"Alter Ego Italy Urban Proof — Urban Proof Cream \/ 1000 ML \/ 33.81 oz","description":"\u003cp\u003e\u003cstrong\u003eUrban Proof Cream\u003c\/strong\u003e by Alter Ego Italy URBAN PROOF.\u003c\/p\u003e\u003cp\u003eSize: 1000 ML (33.81 oz)\u003c\/p\u003e\u003cp\u003eUrban Proof by Alter Ego Italy protects hair from environmental aggressors and urban pollution. A complete care and styling system featuring nourishing formulas for healthy, vibrant hair in any environment.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521944383567,"sku":"1009476","price":40.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/Urban_Proof_03_Anti-Pollution_Cream_70883cb6-2574-484e-8798-7fac0c82ea85.jpg?v=1773529427"},{"product_id":"alter-ego-italy-urban-proof-urban-proof-experience-collection","title":"Alter Ego Italy Urban Proof — Urban Proof Experience Collection","description":"\u003cp\u003e\u003cstrong\u003eUrban Proof Experience Collection\u003c\/strong\u003e by Alter Ego Italy URBAN PROOF.\u003c\/p\u003e\u003cp\u003eUrban Proof by Alter Ego Italy protects hair from environmental aggressors and urban pollution. A complete care and styling system featuring nourishing formulas for healthy, vibrant hair in any environment.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521944449103,"sku":"AEKIT08964","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/Urban_Proof_01_Anti-Pollution_Line_Overview_58c12277-d433-41d7-936b-323f72089c4e.jpg?v=1773529479"},{"product_id":"alter-ego-italy-urban-proof-hygiene-hand-emulsion-100-ml-338-oz","title":"Alter Ego Italy Urban Proof — Hygiene Hand Emulsion \/ 100 ML \/ 3.38 oz","description":"\u003cp\u003e\u003cstrong\u003eHygiene Hand Emulsion\u003c\/strong\u003e by Alter Ego Italy URBAN PROOF.\u003c\/p\u003e\u003cp\u003eSize: 100 ML (3.38 oz)\u003c\/p\u003e\u003cp\u003eUrban Proof by Alter Ego Italy protects hair from environmental aggressors and urban pollution. A complete care and styling system featuring nourishing formulas for healthy, vibrant hair in any environment.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521944744015,"sku":"1032278","price":5.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/Urban_Proof_15_Hygiene_Hand_Emulsion_08986988-8096-487c-aea8-fc1827e50e2f.jpg?v=1773529460"},{"product_id":"alter-ego-italy-urban-proof-hygiene-hand-emulsion-250-ml-507-oz","title":"Alter Ego Italy Urban Proof — Hygiene Hand Emulsion \/ 250 ML \/ 5.07 oz","description":"\u003cp\u003e\u003cstrong\u003eHygiene Hand Emulsion\u003c\/strong\u003e by Alter Ego Italy URBAN PROOF.\u003c\/p\u003e\u003cp\u003eSize: 250 ML (5.07 oz)\u003c\/p\u003e\u003cp\u003eUrban Proof by Alter Ego Italy protects hair from environmental aggressors and urban pollution. A complete care and styling system featuring nourishing formulas for healthy, vibrant hair in any environment.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521944842319,"sku":"1032281","price":7.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/Urban_Proof_15_Hygiene_Hand_Emulsion_69459188-7086-4507-9902-115cee1ef18a.jpg?v=1773529445"},{"product_id":"alter-ego-italy-urban-proof-surface-hygiene-spray-100-ml-338-oz","title":"Alter Ego Italy Urban Proof — Surface Hygiene Spray \/ 100 ML \/ 3.38 oz","description":"\u003cp\u003e\u003cstrong\u003eSurface Hygiene Spray\u003c\/strong\u003e by Alter Ego Italy URBAN PROOF.\u003c\/p\u003e\u003cp\u003eSize: 100 ML (3.38 oz)\u003c\/p\u003e\u003cp\u003eUrban Proof by Alter Ego Italy protects hair from environmental aggressors and urban pollution. A complete care and styling system featuring nourishing formulas for healthy, vibrant hair in any environment.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521944875087,"sku":"1032282","price":7.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/Urban_Proof_16_Hygiene_Hand_Gel_Surface_Spray_58449a3a-c7a7-4b53-9140-c0f8ae6a4c39.jpg?v=1773529463"},{"product_id":"alter-ego-italy-urban-proof-surface-hygiene-spray-300-ml-676-oz","title":"Alter Ego Italy Urban Proof — Surface Hygiene Spray \/ 300 ML \/ 6.76 oz","description":"\u003cp\u003e\u003cstrong\u003eSurface Hygiene Spray\u003c\/strong\u003e by Alter Ego Italy URBAN PROOF.\u003c\/p\u003e\u003cp\u003eSize: 300 ML (6.76 oz)\u003c\/p\u003e\u003cp\u003eUrban Proof by Alter Ego Italy protects hair from environmental aggressors and urban pollution. A complete care and styling system featuring nourishing formulas for healthy, vibrant hair in any environment.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521945006159,"sku":"1032283","price":14.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/Urban_Proof_16_Hygiene_Hand_Gel_Surface_Spray_9badce19-99f4-4585-8563-b83f0a1f4fbb.jpg?v=1773529462"},{"product_id":"alter-ego-italy-urban-proof-hygiene-hand-gel-1000-ml-3381-oz","title":"Alter Ego Italy Urban Proof — Hygiene Hand Gel \/ 1000 ML \/ 33.81 oz","description":"\u003cp\u003e\u003cstrong\u003eHygiene Hand Gel\u003c\/strong\u003e by Alter Ego Italy URBAN PROOF.\u003c\/p\u003e\u003cp\u003eSize: 1000 ML (33.81 oz)\u003c\/p\u003e\u003cp\u003eUrban Proof by Alter Ego Italy protects hair from environmental aggressors and urban pollution. A complete care and styling system featuring nourishing formulas for healthy, vibrant hair in any environment.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521945104463,"sku":"1032285","price":26.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/Urban_Proof_16_Hygiene_Hand_Gel_Surface_Spray_b677f059-1d39-4ed3-ba59-ed9d2707ba55.jpg?v=1773529461"},{"product_id":"alter-ego-italy-urban-proof-urban-proof-rehab-shampoo-250-ml-845-oz","title":"Alter Ego Italy Urban Proof — Urban Proof Rehab Shampoo \/ 250 ML \/ 8.45 oz","description":"\u003cp\u003e\u003cstrong\u003eUrban Proof Rehab Shampoo\u003c\/strong\u003e by Alter Ego Italy URBAN PROOF.\u003c\/p\u003e\u003cp\u003eSize: 250 ML (8.45 oz)\u003c\/p\u003e\u003cp\u003eUrban Proof by Alter Ego Italy protects hair from environmental aggressors and urban pollution. A complete care and styling system featuring nourishing formulas for healthy, vibrant hair in any environment.\u003c\/p\u003e\u003cp\u003eMade in Italy. 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