{"title":"Alter Ego Italy,UTILITIES","description":"\u003cdiv style=\"max-width:1120px;margin:32px auto 12px;padding:0 18px;color:#171717;\"\u003e\n  \u003cdiv style=\"border:1px solid #ded8d7;background:#f7f5f3;padding:34px 28px;margin:0 auto 26px;\"\u003e\n    \u003cp style=\"margin:0 0 10px;text-transform:uppercase;letter-spacing:.14em;font-size:12px;font-weight:700;color:#9c6b78;text-align:center;\"\u003eColor-room utilities\u003c\/p\u003e\n    \u003ch2 style=\"margin:0 auto 12px;text-align:center;font-size:34px;line-height:1.05;font-family:Georgia,serif;font-weight:600;max-width:760px;\"\u003eThe support products that keep services clean and controlled.\u003c\/h2\u003e\n    \u003cp style=\"margin:0 auto 24px;text-align:center;max-width:760px;font-size:15px;line-height:1.55;color:#5f5a5a;\"\u003ePrep, protection, cleanup, texture support, and developer shortcuts for busy color services.\u003c\/p\u003e\n    \u003ctable style=\"width:100%;border-collapse:separate;border-spacing:12px;table-layout:fixed;\"\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n          \u003ctd style=\"width:33.333%;vertical-align:top;border:1px solid #d8d2d1;background:#fff;\"\u003e\u003ca href=\"\/search?q=Alter+Ego+Prepare+Treatment\" style=\"display:block;text-decoration:none;color:#171717;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/Prepare_Treatment.jpg?v=1772381395\" alt=\"Prepare treatment\" style=\"display:block;width:100%;height:170px;object-fit:contain;background:#eee9e8;\"\u003e\u003cdiv style=\"padding:18px;\"\u003e\n\u003cp style=\"margin:0 0 8px;text-transform:uppercase;letter-spacing:.12em;font-size:11px;font-weight:700;color:#9c6b78;\"\u003ePrep\u003c\/p\u003e\n\u003ch3 style=\"margin:0 0 8px;font-size:18px;line-height:1.12;\"\u003eBefore Color\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.45;color:#5f5a5a;\"\u003ePrep and treatment support before the formula goes on.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003c\/td\u003e\n          \u003ctd style=\"width:33.333%;vertical-align:top;border:1px solid #d8d2d1;background:#fff;\"\u003e\u003ca href=\"\/search?q=Alter+Ego+Skin+Barrier\" style=\"display:block;text-decoration:none;color:#171717;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/SkinBarrier.jpg?v=1773635525\" alt=\"Skin barrier\" style=\"display:block;width:100%;height:170px;object-fit:contain;background:#eee9e8;\"\u003e\u003cdiv style=\"padding:18px;\"\u003e\n\u003cp style=\"margin:0 0 8px;text-transform:uppercase;letter-spacing:.12em;font-size:11px;font-weight:700;color:#9c6b78;\"\u003eProtect\u003c\/p\u003e\n\u003ch3 style=\"margin:0 0 8px;font-size:18px;line-height:1.12;\"\u003eSkin Barrier\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.45;color:#5f5a5a;\"\u003eCleaner hairline work and easier post-service finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003c\/td\u003e\n          \u003ctd style=\"width:33.333%;vertical-align:top;border:1px solid #d8d2d1;background:#fff;\"\u003e\u003ca href=\"\/search?q=Alter+Ego+Stain+Remover\" style=\"display:block;text-decoration:none;color:#171717;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/QC4IMY_MASTER_9500127__8008277325453_00-1920x1920_XMQVDJ.png?v=1772342800\" alt=\"Stain remover\" style=\"display:block;width:100%;height:170px;object-fit:contain;background:#eee9e8;\"\u003e\u003cdiv style=\"padding:18px;\"\u003e\n\u003cp style=\"margin:0 0 8px;text-transform:uppercase;letter-spacing:.12em;font-size:11px;font-weight:700;color:#9c6b78;\"\u003eClean\u003c\/p\u003e\n\u003ch3 style=\"margin:0 0 8px;font-size:18px;line-height:1.12;\"\u003eStain Support\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.45;color:#5f5a5a;\"\u003eCleanup products for polished color services.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n          \u003ctd style=\"width:33.333%;vertical-align:top;border:1px solid #d8d2d1;background:#fff;\"\u003e\u003ca href=\"\/search?q=Alter+Ego+Creative+Changer\" style=\"display:block;text-decoration:none;color:#171717;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/AEI_Creative_Changer.jpg?v=1772384686\" alt=\"Creative Changer\" style=\"display:block;width:100%;height:170px;object-fit:contain;background:#eee9e8;\"\u003e\u003cdiv style=\"padding:18px;\"\u003e\n\u003cp style=\"margin:0 0 8px;text-transform:uppercase;letter-spacing:.12em;font-size:11px;font-weight:700;color:#9c6b78;\"\u003eAdjust\u003c\/p\u003e\n\u003ch3 style=\"margin:0 0 8px;font-size:18px;line-height:1.12;\"\u003eFormula Adjusters\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.45;color:#5f5a5a;\"\u003eSupport products for fine-tuning color-room work.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003c\/td\u003e\n          \u003ctd style=\"width:33.333%;vertical-align:top;border:1px solid #d8d2d1;background:#fff;\"\u003e\u003ca href=\"\/search?q=Alter+Ego+LenOil\" style=\"display:block;text-decoration:none;color:#171717;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/LenOil.png?v=1664384248\" alt=\"LenOil\" style=\"display:block;width:100%;height:170px;object-fit:contain;background:#eee9e8;\"\u003e\u003cdiv style=\"padding:18px;\"\u003e\n\u003cp style=\"margin:0 0 8px;text-transform:uppercase;letter-spacing:.12em;font-size:11px;font-weight:700;color:#9c6b78;\"\u003eSupport\u003c\/p\u003e\n\u003ch3 style=\"margin:0 0 8px;font-size:18px;line-height:1.12;\"\u003eLenOil + Comfort\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.45;color:#5f5a5a;\"\u003eSupportive add-ons for select salon services.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003c\/td\u003e\n          \u003ctd style=\"width:33.333%;vertical-align:top;border:1px solid #d8d2d1;background:#fff;\"\u003e\u003ca href=\"\/collections\/alter-ego-italy-developers\" style=\"display:block;text-decoration:none;color:#171717;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/AEI20VOL.jpg?v=1562871324\" alt=\"Developer\" style=\"display:block;width:100%;height:170px;object-fit:contain;background:#eee9e8;\"\u003e\u003cdiv style=\"padding:18px;\"\u003e\n\u003cp style=\"margin:0 0 8px;text-transform:uppercase;letter-spacing:.12em;font-size:11px;font-weight:700;color:#9c6b78;\"\u003eMix\u003c\/p\u003e\n\u003ch3 style=\"margin:0 0 8px;font-size:18px;line-height:1.12;\"\u003eDevelopers\u003c\/h3\u003e\n\u003cp style=\"margin:0;font-size:14px;line-height:1.45;color:#5f5a5a;\"\u003eJump to coactivators when the service is ready to mix.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/a\u003e\u003c\/td\u003e\n        \u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n","products":[{"product_id":"alter-ego-italy-technofruit-technofruit-color-transformer-125-ml-423-oz","title":"Alter Ego Italy — TECHNOFRUIT - Technofruit Color Transformer (PH CHANGER)- 125 ML \/ 4.23 oz","description":"\u003cp\u003e\u003cstrong\u003eTechnofruit Color Transformer (pH Changer)\u003c\/strong\u003e by Alter Ego Italy TECHNOFRUIT.\u003c\/p\u003e\n\u003cp\u003eSize: 125 ML (4.22 fl oz)\u003c\/p\u003e\n\u003cp\u003eThe Technofruit Color Transformer is a pH-changing additive designed to convert Technofruit Color permanent cream into a gentle demicolor with tone-on-tone action. Simply mix it with any Technofruit Color shade to lower the formula’s pH, delivering ultra-shine results with zero lift — ideal for toning, refreshing faded colour, blending early greys, or adding a glossy veil of tone without altering the hair’s natural depth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTransforms any Technofruit Color shade into a demicolor\u003c\/li\u003e\n\u003cli\u003eTone-on-tone action with extraordinary shine\u003c\/li\u003e\n\u003cli\u003eNo ammonia activation — gentle on the hair fibre\u003c\/li\u003e\n\u003cli\u003ePerfect for miracle toning services and colour recovery\u003c\/li\u003e\n\u003cli\u003eSetting time: 5 to 20 minutes depending on desired result\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Mix Technofruit Color (any shade) 1:1 with Color Transformer. Apply to clean, towel-dried hair. Process 5–20 minutes depending on the desired intensity. Rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG’s, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521943892047,"sku":"1032556","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/alter-ego-technofruit-color-and-ph-transformer.jpg?v=1772475962"},{"product_id":"alter-ego-italy-utilities-creative-changer-125-ml-423-oz","title":"Alter Ego Italy Utilities — Creative Changer \/ 125 ML \/ 4.23 oz","description":"\u003cp\u003e\u003cstrong\u003eCreative Changer\u003c\/strong\u003e by Alter Ego Italy UTILITIES.\u003c\/p\u003e\u003cp\u003eSize: 125 ML (4.23 oz)\u003c\/p\u003e\u003cp\u003eAlter Ego Italy Utilities — essential professional salon tools including Color Transformer, Stain Remover, Len'Oil, and Creative Changer for enhanced color services.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521947103311,"sku":"1032544","price":33.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/AEI_Creative_Changer.jpg?v=1772384686"},{"product_id":"alter-ego-italy-utilities-lenoil-150-ml-507-oz","title":"Alter Ego Italy Utilities — Len'Oil \/ 150 ML \/ 5.07 oz","description":"\u003cp\u003e\u003cstrong\u003eLen'Oil\u003c\/strong\u003e by Alter Ego Italy UTILITIES.\u003c\/p\u003e\u003cp\u003eSize: 150 ML (5.07 oz)\u003c\/p\u003e\u003cp\u003eAlter Ego Italy Utilities — essential professional salon tools including Color Transformer, Stain Remover, Len'Oil, and Creative Changer for enhanced color services.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521947168847,"sku":"1032546","price":33.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/products\/LenOil.png?v=1664384248"},{"product_id":"alter-ego-italy-utilities-stain-remover-200-ml-676-oz","title":"Alter Ego Italy Utilities — Stain Remover \/ 200 ML \/ 6.76 oz","description":"\u003cp\u003e\u003cstrong\u003eStain Remover\u003c\/strong\u003e by Alter Ego Italy UTILITIES.\u003c\/p\u003e\u003cp\u003eSize: 200 ML (6.76 oz)\u003c\/p\u003e\u003cp\u003eAlter Ego Italy Utilities — essential professional salon tools including Color Transformer, Stain Remover, Len'Oil, and Creative Changer for enhanced color services.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521947234383,"sku":"1032545","price":14.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/QC4IMY_MASTER_9500127__8008277325453_00-1920x1920_XMQVDJ.png?v=1772342800"},{"product_id":"alter-ego-italy-utilities-skin-barrier-100-ml-338-oz","title":"Alter Ego Italy Utilities — Skin Barrier \/ 100 ML \/ 3.38 oz","description":"\u003cp\u003e\u003cstrong\u003eSkin Barrier\u003c\/strong\u003e by Alter Ego Italy UTILITIES.\u003c\/p\u003e\u003cp\u003eSize: 100 ML (3.38 oz)\u003c\/p\u003e\u003cp\u003eAlter Ego Italy Utilities — essential professional salon tools including Color Transformer, Stain Remover, Len'Oil, and Creative Changer for enhanced color services.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521947594831,"sku":"1032547","price":10.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/SkinBarrier.jpg?v=1773635525"},{"product_id":"alter-ego-italy-utilities-prepare-treatment-12x20-ml","title":"Alter Ego Italy Utilities — Prepare Treatment - 12X20 ML","description":"\u003cp\u003e\u003cstrong\u003ePrepare Treatment\u003c\/strong\u003e by Alter Ego Italy UTILITIES.\u003c\/p\u003e\u003cp\u003eSize: 12X20 ML\u003c\/p\u003e\u003cp\u003eAlter Ego Italy Utilities — essential professional salon tools including Color Transformer, Stain Remover, Len'Oil, and Creative Changer for enhanced color services.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521947660367,"sku":"1004563","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/Prepare_Treatment.jpg?v=1772381395"}],"url":"https:\/\/www.glamconcepts.com\/collections\/alter-ego-italy-utilities.oembed","provider":"Glam Concepts","version":"1.0","type":"link"}