{"title":"BlondEgo — Pure Diamond Lift","description":"","products":[{"product_id":"alter-ego-italy-be-blonde-pure-diamond-lift-natural","title":"ALTER EGO ITALY - BlondEgo Pure Diamond Lift: Natural","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"product-info__title\"\u003e* Colorado Professional Only *\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eThis product can be sold to Colorado licensed beauty professionals only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNon-professional orders and orders outside of Colorado cannot be fulfilled\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNew to Glam Concepts?  Professional color charts and education are available.  Please register for a Colorado professional account with us by emailing us at: sales@glamconcepts.com \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch1 class=\"product-name\"\u003eNatural BlondEgo Pure Diamond Lift\u003c\/h1\u003e\n\u003cul class=\"attributes-highlight\"\u003e\n\u003cli\u003e\n\u003cspan class=\"name\"\u003eVolume:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"value\"\u003e60 mL\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"page-title-wrapper product\"\u003e\n\u003ch1 class=\"page-title\"\u003e\u003cspan data-ui-id=\"page-title-wrapper\" class=\"base\"\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch1 class=\"page-title\"\u003e\u003cspan data-ui-id=\"page-title-wrapper\" class=\"base\"\u003eSUPER LIGHTENING\u003c\/span\u003e\u003c\/h1\u003e\n\u003cdiv class=\"product-info-first\"\u003e\n\u003cdiv data-role=\"add-to-links\" class=\"product-addto-links\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-info-second\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-reviews-summary empty\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eToning bleaching cream\u003c\/li\u003e\n\u003cli\u003eIrisé shade to counteract light yellow tones\u003c\/li\u003e\n\u003cli\u003eToning in a single application\u003c\/li\u003e\n\u003cli\u003eUp to 5 levels of lightening results\u003c\/li\u003e\n\u003cli\u003eGreater control of warm tones\u003c\/li\u003e\n\u003cli\u003e5 customisable shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute uso\"\u003e\n\u003cstrong class=\"type\"\u003eUSAGE\u003c\/strong\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eApply mixed with Coactivator Cream at 40 or vol ratio 1:2\u003c\/li\u003e\n\u003cli\u003eLeave in for 50 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"short-description\"\u003e \u003c\/p\u003e\n\u003cp\u003eNatural - Optimal brilliance, reaches maximum lift and a translucent “pure blonde” effect.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eTo take advantage of a single waiting time and simultaneously obtain a balanced lightening up to 5 levels and toning.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBlondego Pure Diamond Lift are lightening and toning products that, in a single application, achieve excellent pure, balanced and shiny lightening results up to 5 levels, while controlling warm tones with 5 customisable shades. The Irisé shade lightens and neutralises light yellow reflexes to obtain an iridescent beige tone\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe result will be a brilliant glossy finish and an excellent and safe service even on the most sensitive or damaged hair.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThanks to Active Shine Technology, the formula is enriched with a natural ingredient extracted from Brazilian Palm Trees which provides exceptional shine while restructuring the hair, which looks silky and easy to manage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade in Italy.\u003c\/p\u003e\n\u003cp class=\"product-manufacturer\"\u003e \u003c\/p\u003e","brand":"Alter Ego Italy * Professional *","offers":[{"title":"Default Title","offer_id":29427090751567,"sku":"","price":14.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/products\/AEIPUREDIAMONDNATURAL.jpg?v=1562860916"},{"product_id":"alter-ego-italy-be-blonde-pure-diamond-lift-ash","title":"ALTER EGO ITALY - BlondEgo Pure Diamond Lift: Ash","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"product-info__title\"\u003e* Colorado Professional Only *\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eThis product can be sold to Colorado licensed beauty professionals only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNon-professional orders and orders outside of Colorado cannot be fulfilled\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNew to Glam Concepts?  Professional color charts and education are available.  Please register for a Colorado professional account with us by emailing us at: sales@glamconcepts.com \u003c\/p\u003e\n\u003ch1 class=\"product-name\"\u003eAsh BlondEgo Pure Diamond Lift\u003c\/h1\u003e\n\u003cul class=\"attributes-highlight\"\u003e\n\u003cli\u003e\n\u003cspan class=\"name\"\u003eVolume:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"value\"\u003e60 mL\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"page-title-wrapper product\"\u003e\n\u003ch1 class=\"page-title\"\u003e\u003cspan data-ui-id=\"page-title-wrapper\" class=\"base\"\u003eSUPER LIGHTENING\u003c\/span\u003e\u003c\/h1\u003e\n\u003cdiv class=\"product-info-first\"\u003e\n\u003cdiv data-role=\"add-to-links\" class=\"product-addto-links\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-info-second\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-reviews-summary empty\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eToning bleaching cream\u003c\/li\u003e\n\u003cli\u003eIrisé shade to counteract light yellow tones\u003c\/li\u003e\n\u003cli\u003eToning in a single application\u003c\/li\u003e\n\u003cli\u003eUp to 5 levels of lightening results\u003c\/li\u003e\n\u003cli\u003eGreater control of warm tones\u003c\/li\u003e\n\u003cli\u003e5 customisable shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute uso\"\u003e\n\u003cstrong class=\"type\"\u003eUSAGE\u003c\/strong\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eApply mixed with Coactivator Cream at 40 or vol ratio 1:2\u003c\/li\u003e\n\u003cli\u003eLeave in for 50 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"short-description\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTo take advantage of a single waiting time and simultaneously obtain a balanced lightening up to 5 levels and toning.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBlondego Pure Diamond Lift are lightening and toning products that, in a single application, achieve excellent pure, balanced and shiny lightening results up to 5 levels, while controlling warm tones with 5 customisable shades. The Irisé shade lightens and neutralises light yellow reflexes to obtain an iridescent beige tone\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe result will be a brilliant glossy finish and an excellent and safe service even on the most sensitive or damaged hair.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThanks to Active Shine Technology, the formula is enriched with a natural ingredient extracted from Brazilian Palm Trees which provides exceptional shine while restructuring the hair, which looks silky and easy to manage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade in Italy.\u003c\/p\u003e\n\u003cp class=\"product-manufacturer\"\u003e \u003c\/p\u003e","brand":"Alter Ego Italy * Professional *","offers":[{"title":"Default Title","offer_id":29427132661839,"sku":"","price":14.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/products\/AEIASHLIFT.jpg?v=1562861240"},{"product_id":"alter-ego-italy-be-blonde-pure-diamond-lift-beige","title":"ALTER EGO ITALY - BlondEgo Pure Diamond Lift: Beige","description":"\u003cp\u003eA high-lift, ammonia-light cream lightener that lifts hair evenly up to \u003cstrong\u003e5 tones\u003c\/strong\u003e while keeping fragile strands safe and shine intact.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBeige\u003c\/strong\u003e — Sandy beige blonde — warm-soft sandy tone.\u003c\/p\u003e\n\u003cp\u003ePure Diamond Lift's Diamond-Shine Technology lifts cleanly without yellow reflects, making it ideal for very delicate or previously coloured hair. Equally suited to all-over lift or balayage and freehand techniques.\u003c\/p\u003e\n\u003ch4\u003eKey benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 5 tones of clean, even lift\u003c\/li\u003e\n\u003cli\u003eAnti-yellow action — no warm reflects\u003c\/li\u003e\n\u003cli\u003eSafe on delicate, damaged, or previously coloured hair\u003c\/li\u003e\n\u003cli\u003eDiamond-Shine Technology for natural-looking brilliance\u003c\/li\u003e\n\u003cli\u003eFive shade variations to match the desired blonde direction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDirections\u003c\/h4\u003e\n\u003cp\u003eMix with Alter Ego Coactivator Cream \u003cstrong\u003e40 vol\u003c\/strong\u003e at the recommended ratio. Apply to dry hair, process per service. Always perform a strand test for sensitive scalps.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e60 ML \/ 2.03 fl oz · Salon Exclusive\u003c\/em\u003e\u003c\/p\u003e","brand":"Alter Ego Italy * Professional *","offers":[{"title":"Default Title","offer_id":29427156353103,"sku":"","price":14.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/pure_diamond_lift_beige_328bd323-72f6-41cc-b24e-9768baf3d354.png?v=1777159857"},{"product_id":"alter-ego-italy-be-blonde-pure-diamond-lift-pearl-ash","title":"ALTER EGO ITALY - BlondEgo Pure Diamond Lift: Pearl Ash","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"product-manufacturer\"\u003eALTER EGO ITALY\u003c\/p\u003e\n\u003cp class=\"product-manufacturer\"\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"product-manufacturer\"\u003e\u003cspan\u003e* This product is Professional Only *\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"product-manufacturer\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"product-name\"\u003ePearl Ash BlondEgo Pure Diamond Lift\u003c\/h1\u003e\n\u003cul class=\"attributes-highlight\"\u003e\n\u003cli\u003e\n\u003cspan class=\"name\"\u003eVolume:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"value\"\u003e60 mL\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"short-description\"\u003e \u003c\/p\u003e\n\u003cp\u003ePearl Ash - Lifts and neutralizes light yellow tones to reach pearl blonde effects.\u003c\/p\u003e\n\u003cdiv class=\"page-title-wrapper product\"\u003e\n\u003ch1 class=\"page-title\"\u003e\u003cspan data-ui-id=\"page-title-wrapper\" class=\"base\"\u003eSUPER LIGHTENING\u003c\/span\u003e\u003c\/h1\u003e\n\u003cdiv class=\"product-info-first\"\u003e\n\u003cdiv data-role=\"add-to-links\" class=\"product-addto-links\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-info-second\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-reviews-summary empty\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eToning bleaching cream\u003c\/li\u003e\n\u003cli\u003eIrisé shade to counteract light yellow tones\u003c\/li\u003e\n\u003cli\u003eToning in a single application\u003c\/li\u003e\n\u003cli\u003eUp to 5 levels of lightening results\u003c\/li\u003e\n\u003cli\u003eGreater control of warm tones\u003c\/li\u003e\n\u003cli\u003e5 customisable shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute uso\"\u003e\n\u003cstrong class=\"type\"\u003eUSAGE\u003c\/strong\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eApply mixed with Coactivator Cream at 40 or vol ratio 1:2\u003c\/li\u003e\n\u003cli\u003eLeave in for 50 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eTo take advantage of a single waiting time and simultaneously obtain a balanced lightening up to 5 levels and toning.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBlondego Pure Diamond Lift are lightening and toning products that, in a single application, achieve excellent pure, balanced and shiny lightening results up to 5 levels, while controlling warm tones with 5 customisable shades. The Irisé shade lightens and neutralises light yellow reflexes to obtain an iridescent beige tone\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe result will be a brilliant glossy finish and an excellent and safe service even on the most sensitive or damaged hair.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThanks to Active Shine Technology, the formula is enriched with a natural ingredient extracted from Brazilian Palm Trees which provides exceptional shine while restructuring the hair, which looks silky and easy to manage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade in Italy.\u003c\/p\u003e\n\u003cp class=\"product-manufacturer\"\u003e \u003c\/p\u003e","brand":"Alter Ego Italy * Professional *","offers":[{"title":"Default Title","offer_id":29427177291855,"sku":"","price":14.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/products\/AEIHLPEARLASH.jpg?v=1562861635"},{"product_id":"alter-ego-italy-be-blonde-pure-diamond-lift-iris","title":"ALTER EGO ITALY - BlondEgo Pure Diamond Lift: Iris","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"product-info__title\"\u003e* Colorado Professional Only *\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eThis product can be sold to Colorado licensed beauty professionals only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNon-professional orders and orders outside of Colorado cannot be fulfilled\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNew to Glam Concepts?  Professional color charts and education are available.  Please register for a Colorado professional account with us by emailing us at: sales@glamconcepts.com \u003c\/p\u003e\n\u003ch1 class=\"product-name\"\u003eIris BlondEgo Pure Diamond Lift\u003c\/h1\u003e\n\u003cul class=\"attributes-highlight\"\u003e\n\u003cli\u003e\n\u003cspan class=\"name\"\u003eVolume:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"value\"\u003e60 mL\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"page-title-wrapper product\"\u003e\n\u003ch1 class=\"page-title\"\u003e\u003cspan data-ui-id=\"page-title-wrapper\" class=\"base\"\u003eSUPER LIGHTENING\u003c\/span\u003e\u003c\/h1\u003e\n\u003cdiv class=\"product-info-first\"\u003e\n\u003cdiv data-role=\"add-to-links\" class=\"product-addto-links\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-info-second\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-reviews-summary empty\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eToning bleaching cream\u003c\/li\u003e\n\u003cli\u003eIrisé shade to counteract light yellow tones\u003c\/li\u003e\n\u003cli\u003eToning in a single application\u003c\/li\u003e\n\u003cli\u003eUp to 5 levels of lightening results\u003c\/li\u003e\n\u003cli\u003eGreater control of warm tones\u003c\/li\u003e\n\u003cli\u003e5 customisable shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute uso\"\u003e\n\u003cstrong class=\"type\"\u003eUSAGE\u003c\/strong\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eApply mixed with Coactivator Cream at 40 or vol ratio 1:2\u003c\/li\u003e\n\u003cli\u003eLeave in for 50 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"short-description\"\u003e \u003c\/p\u003e\n\u003cp\u003eIris violet - lifts and neutralizes intense yellow tones to reach beige-iris effects.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eTo take advantage of a single waiting time and simultaneously obtain a balanced lightening up to 5 levels and toning.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBlondego Pure Diamond Lift are lightening and toning products that, in a single application, achieve excellent pure, balanced and shiny lightening results up to 5 levels, while controlling warm tones with 5 customisable shades. The Irisé shade lightens and neutralises light yellow reflexes to obtain an iridescent beige tone\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe result will be a brilliant glossy finish and an excellent and safe service even on the most sensitive or damaged hair.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThanks to Active Shine Technology, the formula is enriched with a natural ingredient extracted from Brazilian Palm Trees which provides exceptional shine while restructuring the hair, which looks silky and easy to manage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade in Italy.\u003c\/p\u003e\n\u003cp class=\"product-manufacturer\"\u003e \u003c\/p\u003e","brand":"Alter Ego Italy * Professional *","offers":[{"title":"Default Title","offer_id":29427237748815,"sku":"","price":14.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/products\/AEIHLIRIS.jpg?v=1562861826"},{"product_id":"alter-ego-italy-blondego-pure-diamond-lift-ash-60-ml-203-oz","title":"Alter Ego Italy BlondEgo — Pure Diamond Lift Ash - 60 ML \/ 2.03 oz","description":"\u003cp\u003eA high-lift, ammonia-light cream lightener that lifts hair evenly up to \u003cstrong\u003e5 tones\u003c\/strong\u003e while keeping fragile strands safe and shine intact.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAsh\u003c\/strong\u003e — Cool ash blonde — neutralizes warm undertones for a clean, smoky lift.\u003c\/p\u003e\n\u003cp\u003ePure Diamond Lift's Diamond-Shine Technology lifts cleanly without yellow reflects, making it ideal for very delicate or previously coloured hair. Equally suited to all-over lift or balayage and freehand techniques.\u003c\/p\u003e\n\u003ch4\u003eKey benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 5 tones of clean, even lift\u003c\/li\u003e\n\u003cli\u003eAnti-yellow action — no warm reflects\u003c\/li\u003e\n\u003cli\u003eSafe on delicate, damaged, or previously coloured hair\u003c\/li\u003e\n\u003cli\u003eDiamond-Shine Technology for natural-looking brilliance\u003c\/li\u003e\n\u003cli\u003eFive shade variations to match the desired blonde direction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDirections\u003c\/h4\u003e\n\u003cp\u003eMix with Alter Ego Coactivator Cream \u003cstrong\u003e40 vol\u003c\/strong\u003e at the recommended ratio. Apply to dry hair, process per service. Always perform a strand test for sensitive scalps.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e60 ML \/ 2.03 fl oz · Salon Exclusive\u003c\/em\u003e\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521887203407,"sku":"1009478","price":14.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/pure_diamond_lift_ash_bbdfa8f3-4f66-4a0a-9f88-9256b0f3c8af.png?v=1777159853"},{"product_id":"alter-ego-italy-blondego-pure-diamond-lift-iris-60-ml-203-oz","title":"Alter Ego Italy BlondEgo — Pure Diamond Lift Iris - 60 ML \/ 2.03 oz","description":"\u003cp\u003eA high-lift, ammonia-light cream lightener that lifts hair evenly up to \u003cstrong\u003e5 tones\u003c\/strong\u003e while keeping fragile strands safe and shine intact.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIris\u003c\/strong\u003e — Iris-beige blonde — soft pearlescent reflects for a luminous finish.\u003c\/p\u003e\n\u003cp\u003ePure Diamond Lift's Diamond-Shine Technology lifts cleanly without yellow reflects, making it ideal for very delicate or previously coloured hair. Equally suited to all-over lift or balayage and freehand techniques.\u003c\/p\u003e\n\u003ch4\u003eKey benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 5 tones of clean, even lift\u003c\/li\u003e\n\u003cli\u003eAnti-yellow action — no warm reflects\u003c\/li\u003e\n\u003cli\u003eSafe on delicate, damaged, or previously coloured hair\u003c\/li\u003e\n\u003cli\u003eDiamond-Shine Technology for natural-looking brilliance\u003c\/li\u003e\n\u003cli\u003eFive shade variations to match the desired blonde direction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDirections\u003c\/h4\u003e\n\u003cp\u003eMix with Alter Ego Coactivator Cream \u003cstrong\u003e40 vol\u003c\/strong\u003e at the recommended ratio. Apply to dry hair, process per service. Always perform a strand test for sensitive scalps.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e60 ML \/ 2.03 fl oz · Salon Exclusive\u003c\/em\u003e\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521887367247,"sku":"1009479","price":14.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/pure_diamond_lift_iris_8bec375f-fcf1-427f-a41c-0da459a44711.png?v=1777159853"},{"product_id":"alter-ego-italy-blondego-pure-diamond-lift-pearl-ash-60-ml-203-oz","title":"Alter Ego Italy BlondEgo — Pure Diamond Lift Pearl Ash - 60 ML \/ 2.03 oz","description":"\u003cp\u003eA high-lift, ammonia-light cream lightener that lifts hair evenly up to \u003cstrong\u003e5 tones\u003c\/strong\u003e while keeping fragile strands safe and shine intact.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePearl Ash\u003c\/strong\u003e — Pearl ash blonde — silvery, refined ash with pearl reflects.\u003c\/p\u003e\n\u003cp\u003ePure Diamond Lift's Diamond-Shine Technology lifts cleanly without yellow reflects, making it ideal for very delicate or previously coloured hair. Equally suited to all-over lift or balayage and freehand techniques.\u003c\/p\u003e\n\u003ch4\u003eKey benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 5 tones of clean, even lift\u003c\/li\u003e\n\u003cli\u003eAnti-yellow action — no warm reflects\u003c\/li\u003e\n\u003cli\u003eSafe on delicate, damaged, or previously coloured hair\u003c\/li\u003e\n\u003cli\u003eDiamond-Shine Technology for natural-looking brilliance\u003c\/li\u003e\n\u003cli\u003eFive shade variations to match the desired blonde direction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDirections\u003c\/h4\u003e\n\u003cp\u003eMix with Alter Ego Coactivator Cream \u003cstrong\u003e40 vol\u003c\/strong\u003e at the recommended ratio. Apply to dry hair, process per service. Always perform a strand test for sensitive scalps.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e60 ML \/ 2.03 fl oz · Salon Exclusive\u003c\/em\u003e\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521887531087,"sku":"1009480","price":14.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/pure_diamond_lift_pearl_ash_fe6a8cec-82c6-4f19-b79c-0f003e67c2e2.png?v=1777159855"},{"product_id":"alter-ego-italy-blondego-pure-diamond-lift-natural-60-ml-203-oz","title":"Alter Ego Italy BlondEgo — Pure Diamond Lift Natural - 60 ML \/ 2.03 oz","description":"\u003cp\u003eA high-lift, ammonia-light cream lightener that lifts hair evenly up to \u003cstrong\u003e5 tones\u003c\/strong\u003e while keeping fragile strands safe and shine intact.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNatural\u003c\/strong\u003e — Translucent natural blonde — neutral lift with no shift in tone.\u003c\/p\u003e\n\u003cp\u003ePure Diamond Lift's Diamond-Shine Technology lifts cleanly without yellow reflects, making it ideal for very delicate or previously coloured hair. Equally suited to all-over lift or balayage and freehand techniques.\u003c\/p\u003e\n\u003ch4\u003eKey benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 5 tones of clean, even lift\u003c\/li\u003e\n\u003cli\u003eAnti-yellow action — no warm reflects\u003c\/li\u003e\n\u003cli\u003eSafe on delicate, damaged, or previously coloured hair\u003c\/li\u003e\n\u003cli\u003eDiamond-Shine Technology for natural-looking brilliance\u003c\/li\u003e\n\u003cli\u003eFive shade variations to match the desired blonde direction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDirections\u003c\/h4\u003e\n\u003cp\u003eMix with Alter Ego Coactivator Cream \u003cstrong\u003e40 vol\u003c\/strong\u003e at the recommended ratio. Apply to dry hair, process per service. Always perform a strand test for sensitive scalps.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e60 ML \/ 2.03 fl oz · Salon Exclusive\u003c\/em\u003e\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521887662159,"sku":"1009477","price":14.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/pure_diamond_lift_natural_6e22497a-277c-47b9-8b55-58e147bb3302.png?v=1777159849"}],"url":"https:\/\/www.glamconcepts.com\/collections\/blondego-pure-diamond-lift.oembed","provider":"Glam Concepts","version":"1.0","type":"link"}