{"title":"Technofruit Color - Golden","description":"Shop Alter Ego Italy Technofruit Color golden tone shades. Warm, luminous tones for professional permanent hair color with keratin-infused gel.","products":[{"product_id":"alter-ego-italy-technofruit-color-10-3-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 10\/3 Golden \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family: Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color: #2d2d2d; margin-bottom: 4px;\"\u003eTechnofruit Color 10\/3 — Golden\u003c\/h3\u003e\n\u003cp style=\"color: #666; font-size: 14px; margin-top: 0;\"\u003eLevel 10 Lightest Blonde\/Platinum • Golden Series\u003c\/p\u003e\n\u003cdiv style=\"display: inline-block; width: 80px; height: 80px; background: #d0b48c; border-radius: 8px; border: 2px solid #e0d5cc; margin: 8px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/swatch-10-3.jpg?v=1772173412\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003eWarm, radiant golden tones for sun-kissed, luminous results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523413602383,"sku":"TF-10-3","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_10-3_golden.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-10-31-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 10\/31 Golden Ash \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family: Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color: #2d2d2d; margin-bottom: 4px;\"\u003eTechnofruit Color 10\/31 — Golden Ash\u003c\/h3\u003e\n\u003cp style=\"color: #666; font-size: 14px; margin-top: 0;\"\u003eLevel 10 Lightest Blonde\/Platinum • Golden Ash Series\u003c\/p\u003e\n\u003cdiv style=\"display: inline-block; width: 80px; height: 80px; background: #d4c4a0; border-radius: 8px; border: 2px solid #e0d5cc; margin: 8px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/swatch-10-31.jpg?v=1772173412\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003eA refined blend of warm gold and cool ash for elegant, balanced results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523413667919,"sku":"TF-10-31","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_10-31_golden-ash.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-10-32-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 10\/32 Golden Iris \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family: Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color: #2d2d2d; margin-bottom: 4px;\"\u003eTechnofruit Color 10\/32 — Golden Iris\u003c\/h3\u003e\n\u003cp style=\"color: #666; font-size: 14px; margin-top: 0;\"\u003eLevel 10 Lightest Blonde\/Platinum • Golden Iris Series\u003c\/p\u003e\n\u003cdiv style=\"display: inline-block; width: 80px; height: 80px; background: #d4c4a4; border-radius: 8px; border: 2px solid #e0d5cc; margin: 8px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/swatch-10-32.jpg?v=1772173412\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003eGolden warmth meets violet iridescence for a rich, multidimensional glow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523413766223,"sku":"TF-10-32","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_10-32_golden-iris.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-5-3-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 5\/3 Golden \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family:Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color:#2d2d2d;margin-bottom:4px;\"\u003eTechnofruit Color 5\/3 — Golden\u003c\/h3\u003e\n\u003cp style=\"color:#666;font-size:14px;margin-top:0;\"\u003eLevel 5 Light Brown • Golden Series\u003c\/p\u003e\n\u003cdiv style=\"display:inline-block;width:80px;height:80px;background:#705838;border-radius:8px;border:2px solid #e0d5cc;margin:8px 0;\"\u003e\u003c\/div\u003e\n\u003cp\u003eWarm, radiant golden tones for sun-kissed, luminous results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size:12px;color:#999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523414945871,"sku":"TF-5-3","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_5-3_golden.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-5-31-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 5\/31 Golden Ash \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family:Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color:#2d2d2d;margin-bottom:4px;\"\u003eTechnofruit Color 5\/31 — Golden Ash\u003c\/h3\u003e\n\u003cp style=\"color:#666;font-size:14px;margin-top:0;\"\u003eLevel 5 Light Brown • Golden Ash Series\u003c\/p\u003e\n\u003cdiv style=\"display:inline-block;width:80px;height:80px;background:#6b5c44;border-radius:8px;border:2px solid #e0d5cc;margin:8px 0;\"\u003e\u003c\/div\u003e\n\u003cp\u003eA refined blend of warm gold and cool ash for elegant, balanced results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size:12px;color:#999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523414978639,"sku":"TF-5-31","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_5-31_golden-ash.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-5-32-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 5\/32 Golden Iris \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family:Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color:#2d2d2d;margin-bottom:4px;\"\u003eTechnofruit Color 5\/32 — Golden Iris\u003c\/h3\u003e\n\u003cp style=\"color:#666;font-size:14px;margin-top:0;\"\u003eLevel 5 Light Brown • Golden Iris Series\u003c\/p\u003e\n\u003cdiv style=\"display:inline-block;width:80px;height:80px;background:#6b5c48;border-radius:8px;border:2px solid #e0d5cc;margin:8px 0;\"\u003e\u003c\/div\u003e\n\u003cp\u003eGolden warmth meets violet iridescence for a rich, multidimensional glow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size:12px;color:#999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523415044175,"sku":"TF-5-32","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_5-32_golden-iris.jpg?v=1777091215"},{"product_id":"alter-ego-italy-technofruit-color-6-3-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 6\/3 Golden \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family:Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color:#2d2d2d;margin-bottom:4px;\"\u003eTechnofruit Color 6\/3 — Golden\u003c\/h3\u003e\n\u003cp style=\"color:#666;font-size:14px;margin-top:0;\"\u003eLevel 6 Dark Blonde • Golden Series\u003c\/p\u003e\n\u003cdiv style=\"display:inline-block;width:80px;height:80px;background:#826a48;border-radius:8px;border:2px solid #e0d5cc;margin:8px 0;\"\u003e\u003c\/div\u003e\n\u003cp\u003eWarm, radiant golden tones for sun-kissed, luminous results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size:12px;color:#999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. 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