{"product_id":"alter-ego-italy-blondego-blondego-no-lift-ash-60-ml-203-oz","title":"Alter Ego Italy BlondEgo — No Lift Ash \/1 - 60 ML \/ 2.03 oz","description":"\u003cp\u003eA high-quality, ammonia-free toner cream for naturally blonde, bleached, or lightened hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAsh \/1\u003c\/strong\u003e — Cool ash blonde for neutralizing warm undertones.\u003c\/p\u003e\n\u003cp\u003eProgressive and balanced toning action neutralizes unwanted underlying tones and enhances shine. Zero ammonia for excellent scalp comfort and total respect of hair structure.\u003c\/p\u003e\n\u003ch4\u003eKey benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProgressive and balanced toning action\u003c\/li\u003e\n\u003cli\u003eNeutralizes unwanted warm underlying tones\u003c\/li\u003e\n\u003cli\u003eDelicate formula with eco-certified Inca Oil \u0026amp; Active Shine Complex\u003c\/li\u003e\n\u003cli\u003eZero ammonia for excellent scalp comfort and total respect of hair structure\u003c\/li\u003e\n\u003cli\u003eOutstanding longer-lasting brilliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDirections\u003c\/h4\u003e\n\u003cp\u003eCombine 30 grams of Pure Toner with 60 ml of Cream Co-Activator. Always mix the Pure Toner with Cream Co-Activator 10 vol. (3%) for the perfect synergy between the active ingredients and the cosmetic action.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e60 ML \/ 2.03 fl oz · Salon Exclusive\u003c\/em\u003e\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521890119759,"sku":"1046173","price":14.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/no_lift_ash_d8dcb232-2d6b-464e-8ae8-793f66702494.png?v=1777156991","url":"https:\/\/www.glamconcepts.com\/products\/alter-ego-italy-blondego-blondego-no-lift-ash-60-ml-203-oz","provider":"Glam Concepts","version":"1.0","type":"link"}