{"product_id":"alter-ego-italy-blondego-gentle-protective-lightener-100-gr-35-oz","title":"Alter Ego Italy BlondEgo — Gentle Protective Lightener - 100 GR \/ 3.5 oz","description":"\u003cp\u003e\u003cstrong\u003eGentle Protective Lightener\u003c\/strong\u003e by Alter Ego Italy BLONDEGO.\u003c\/p\u003e\u003cp\u003eSize: 100 GR (3.5 oz)\u003c\/p\u003e\u003cp\u003eBlondEgo is Alter Ego Italy's complete system dedicated to the world of blondes — lighteners, toners, and maintenance products designed for precise, damage-controlled blonde results.\u003c\/p\u003e\u003cp\u003eMade in Italy. Alter Ego Italy sources ingredients sustainably — always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521884745807,"sku":"1032506","price":8.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/gentlelightener_def9dc36-6c8f-4ea1-840d-3cdfc075320d.jpg?v=1773507639","url":"https:\/\/www.glamconcepts.com\/products\/alter-ego-italy-blondego-gentle-protective-lightener-100-gr-35-oz","provider":"Glam Concepts","version":"1.0","type":"link"}