{"product_id":"alter-ego-italy-blondego-pure-diamond-lift-iris-60-ml-203-oz","title":"Alter Ego Italy BlondEgo — Pure Diamond Lift Iris - 60 ML \/ 2.03 oz","description":"\u003cp\u003eA high-lift, ammonia-light cream lightener that lifts hair evenly up to \u003cstrong\u003e5 tones\u003c\/strong\u003e while keeping fragile strands safe and shine intact.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIris\u003c\/strong\u003e — Iris-beige blonde — soft pearlescent reflects for a luminous finish.\u003c\/p\u003e\n\u003cp\u003ePure Diamond Lift's Diamond-Shine Technology lifts cleanly without yellow reflects, making it ideal for very delicate or previously coloured hair. Equally suited to all-over lift or balayage and freehand techniques.\u003c\/p\u003e\n\u003ch4\u003eKey benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 5 tones of clean, even lift\u003c\/li\u003e\n\u003cli\u003eAnti-yellow action — no warm reflects\u003c\/li\u003e\n\u003cli\u003eSafe on delicate, damaged, or previously coloured hair\u003c\/li\u003e\n\u003cli\u003eDiamond-Shine Technology for natural-looking brilliance\u003c\/li\u003e\n\u003cli\u003eFive shade variations to match the desired blonde direction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDirections\u003c\/h4\u003e\n\u003cp\u003eMix with Alter Ego Coactivator Cream \u003cstrong\u003e40 vol\u003c\/strong\u003e at the recommended ratio. Apply to dry hair, process per service. Always perform a strand test for sensitive scalps.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e60 ML \/ 2.03 fl oz · Salon Exclusive\u003c\/em\u003e\u003c\/p\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44521887367247,"sku":"1009479","price":14.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/pure_diamond_lift_iris_8bec375f-fcf1-427f-a41c-0da459a44711.png?v=1777159853","url":"https:\/\/www.glamconcepts.com\/products\/alter-ego-italy-blondego-pure-diamond-lift-iris-60-ml-203-oz","provider":"Glam Concepts","version":"1.0","type":"link"}