{"product_id":"alter-ego-italy-keep-it-glossy-series-30-shades-select-from-menu","title":"Alter Ego Italy Keep It Glossy — (30 Shades - Select from Menu) \/ 60 ML","description":"\u003ch2\u003e* Professional Only *\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThis product can be sold to licensed beauty professionals only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNew to Glam Concepts? Email: sales@glamconcepts.com\u003c\/p\u003e\n\u003ch1\u003eKEEP IT GLOSSY\u003c\/h1\u003e\n\u003cp\u003e\u003cem\u003eThe new tone-on-tone demi experience for a radiant finish.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eAlter Ego Italy’s Keep It Glossy is a demi-permanent oil formula that perfects tone, harmonizes contrasts, and provides instant shine. A colour and beauty treatment in a single application — visibly shinier, softer, nourished hair with revived colour and balanced tones.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNatural-looking, glossy finish\u003c\/li\u003e\n\u003cli\u003eGentle, even toning\u003c\/li\u003e\n\u003cli\u003eIdeal for lengths and previously treated hair\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, PPD, resorcinol, and alcohol\u003c\/li\u003e\n\u003cli\u003eVegan formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eChromaBridge Technology:\u003c\/strong\u003e an intelligent bridge between pigments and the hair fiber that guides colour into the hair more quickly, precisely, and effectively. Improves pigment absorption on the cuticle and promotes optimal deposition of conditioning agents.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003e30 nuances + 1 clear\u003c\/strong\u003e across six shade collections: \u003cem\u003ePure Shades, Golden Hour, Sunset Copper, Scarlet Shimmer, Iris Pearl, and Earth Glow\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e Mix 1:1 with Alter Ego Italy Keep It Glossy Activator 6 Vol. Processing time 20 minutes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSalon services:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTone-on-Tone\u003c\/strong\u003e — ideal for natural, coloured or bleached hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor Combination\u003c\/strong\u003e — ideal in combination with Technofruit, Fast Color 10′ and MyColor on the base.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eToning\u003c\/strong\u003e — ideal after lightening services.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra Glossy\u003c\/strong\u003e — ideal for natural, coloured, and lightened hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSelect your shade from the menu. Size: 60 ml. Made in Italy. Salon exclusive.\u003c\/p\u003e\n","brand":"Alter Ego Italy","offers":[{"title":"4\/0 Chestnut (Pure Shades)","offer_id":45139167412303,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"4\/18 Chestnut Matt Ash (Pure Shades)","offer_id":45139167445071,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"5\/2 Light Chestnut Iris (Iris Pearl)","offer_id":45139167477839,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"5\/37 Light Chestnut Golden Brown (Golden Hour)","offer_id":45139167510607,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"6\/0 Dark Blonde (Pure Shades)","offer_id":45139167543375,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"6\/1 Dark Blonde Ash (Pure Shades)","offer_id":45139167576143,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"6\/3 Dark Blonde Golden (Golden Hour)","offer_id":45139167608911,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"6\/6 Dark Blonde Red (Scarlet Shimmer)","offer_id":45139167641679,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"6\/18 Dark Blonde Matt Ash (Pure Shades)","offer_id":45139167674447,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"6\/43 Dark Blonde Golden Copper (Sunset Copper)","offer_id":45139167707215,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"6\/73 Dark Blonde Brown Golden (Earth Glow)","offer_id":45139167739983,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"7\/4 Blonde Copper (Sunset Copper)","offer_id":45139167772751,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"7\/34 Blonde Golden Copper (Golden Hour)","offer_id":45139167805519,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"7\/37 Blonde Golden Brown (Golden Hour)","offer_id":45139167838287,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"7\/42 Blonde Iris Copper (Sunset Copper)","offer_id":45139167871055,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"8\/0 Light Blonde (Pure Shades)","offer_id":45139167903823,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"8\/1 Light Blonde Ash (Pure Shades)","offer_id":45139167936591,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"8\/2 Light Blonde Iris (Iris Pearl)","offer_id":45139167969359,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"8\/3 Light Blonde Golden (Golden Hour)","offer_id":45139168002127,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"8\/31 Light Blonde Golden Ash (Golden Hour)","offer_id":45139168034895,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"8\/34 Light Blonde Golden Copper (Golden Hour)","offer_id":45139168067663,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"8\/43 Light Blonde Golden Copper (Sunset Copper)","offer_id":45139168100431,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"8\/73 Light Blonde Brown Golden (Earth Glow)","offer_id":45139168133199,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"9\/11 Very Light Blonde Intense Ash (Pure Shades)","offer_id":45139168165967,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"9\/37 Very Light Blonde Golden Brown (Golden Hour)","offer_id":45139168198735,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"10\/0 Platinum Blonde (Pure Shades)","offer_id":45139168231503,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"10\/1 Platinum Ash (Pure Shades)","offer_id":45139168264271,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"10\/2 Platinum Iris (Iris Pearl)","offer_id":45139168297039,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"10\/31 Platinum Golden Ash (Golden Hour)","offer_id":45139168329807,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true},{"title":"10\/34 Platinum Golden Copper (Golden Hour)","offer_id":45139168362575,"sku":null,"price":7.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/GROUP__keep-it-glossy-range-1.jpg?v=1777075551","url":"https:\/\/www.glamconcepts.com\/products\/alter-ego-italy-keep-it-glossy-series-30-shades-select-from-menu","provider":"Glam Concepts","version":"1.0","type":"link"}