{"product_id":"alter-ego-italy-technofruit-color-11-0-ss-60-ml-203-oz","title":"Alter Ego Italy Technofruit Color — 11\/0 SS \/ 100 ML \/ 3.38 oz","description":"\u003cdiv style=\"font-family: Arial,sans-serif;\"\u003e\n\u003ch3 style=\"color: #2d2d2d; margin-bottom: 4px;\"\u003eTechnofruit Color 11\/0 SS —\u003c\/h3\u003e\n\u003cp style=\"color: #666; font-size: 14px; margin-top: 0;\"\u003eLevel 11 Super Lightener • Series\u003c\/p\u003e\n\u003cdiv style=\"display: inline-block; width: 80px; height: 80px; background: #e0d4c8; border-radius: 8px; border: 2px solid #e0d5cc; margin: 8px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/swatch-11-0ss.jpg?v=1772383224\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTechnofruit Color\u003c\/strong\u003e is Alter Ego Italy's PPD-free permanent hair coloring cream featuring \u003cstrong\u003eKDS — Keratin Delivery System\u003c\/strong\u003e enriched with \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e. 116 nuances across 28 color series plus super lighteners and boosters deliver brilliant, long-lasting results with exceptional grey coverage and hair condition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✅ \u003cstrong\u003ePPD Free\u003c\/strong\u003e — gentle, reduced-risk formula\u003c\/li\u003e\n\u003cli\u003e🔬 \u003cstrong\u003eKDS Keratin Delivery System\u003c\/strong\u003e — rebuilds hair structure during coloring\u003c\/li\u003e\n\u003cli\u003e🍇 \u003cstrong\u003eGarcinia Mangostana\u003c\/strong\u003e — powerful antioxidant protection\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e with vibrant, true-to-swatch results\u003c\/li\u003e\n\u003cli\u003e🇮🇹 \u003cstrong\u003eMade in Italy\u003c\/strong\u003e — professional salon-exclusive formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 60 ml \/ 2.03 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e 1:1.5 with Alter Ego Italy Coactivator Cream (sold separately).\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #999;\"\u003eMade in Italy. Alter Ego Italy — Beauty \u0026amp; Kindness. Always free from PPG, PEG's, artificial colorants, petroleum, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":44523413831759,"sku":"TF-11-0-SS","price":11.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/TF_11-0_SS.jpg?v=1777091215","url":"https:\/\/www.glamconcepts.com\/products\/alter-ego-italy-technofruit-color-11-0-ss-60-ml-203-oz","provider":"Glam Concepts","version":"1.0","type":"link"}