{"product_id":"keep-it-glossy-demi-permanent-hair-colour-6-73-dark-blonde-brown-golden","title":"Alter Ego Italy Keep It Glossy — 6\/73 Dark Blonde Brown Golden \/ 60 ML","description":"\u003ch2\u003e* Professional Only *\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThis product can be sold to licensed beauty professionals only.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNew to Glam Concepts? Email: sales@glamconcepts.com\u003c\/p\u003e\n\u003ch1\u003eKEEP IT GLOSSY\u003c\/h1\u003e\n\u003cp\u003e\u003cem\u003eThe new tone-on-tone demi experience for a radiant finish.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eAlter Ego Italy’s Keep It Glossy is a demi-permanent oil formula that perfects tone, harmonizes contrasts, and provides instant shine. A colour and beauty treatment in a single application — visibly shinier, softer, nourished hair with revived colour and balanced tones.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNatural-looking, glossy finish\u003c\/li\u003e\n\u003cli\u003eGentle, even toning\u003c\/li\u003e\n\u003cli\u003eIdeal for lengths and previously treated hair\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, PPD, resorcinol, and alcohol\u003c\/li\u003e\n\u003cli\u003eVegan formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eChromaBridge Technology:\u003c\/strong\u003e an intelligent bridge between pigments and the hair fiber that guides colour into the hair more quickly, precisely, and effectively. Improves pigment absorption on the cuticle and promotes optimal deposition of conditioning agents.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eShade 6\/73 Dark Blonde Brown Golden\u003c\/strong\u003e — Earth Glow collection (Brown Golden).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e Mix 1:1 with Alter Ego Italy Keep It Glossy Activator 6 Vol. Apply uniformly. Processing time 20 minutes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSalon services:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTone-on-Tone\u003c\/strong\u003e — ideal for natural, coloured or bleached hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor Combination\u003c\/strong\u003e — ideal in combination with Technofruit, Fast Color 10′ and MyColor on the base.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eToning\u003c\/strong\u003e — ideal after lightening services.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra Glossy\u003c\/strong\u003e — ideal for natural, coloured, and lightened hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eSize: 60 ml. Made in Italy. Salon exclusive.\u003c\/em\u003e\u003c\/p\u003e\n","brand":"Alter Ego Italy","offers":[{"title":"Default Title","offer_id":45139164430415,"sku":"1046486","price":7.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0250\/4612\/2575\/files\/KIG_6-73_dark-blonde-brown-golden.jpg?v=1777087142","url":"https:\/\/www.glamconcepts.com\/products\/keep-it-glossy-demi-permanent-hair-colour-6-73-dark-blonde-brown-golden","provider":"Glam Concepts","version":"1.0","type":"link"}