Collection: Alter Ego ItalyBLONDEGO
Shop Alter Ego Italy BlondEgo by the way the service actually happens: lift, tone, refine, and maintain blonde work without digging through the full product grid.
Shop BlondEgo by service
Start with the blonde goal, then choose the formula.
Use these shortcuts when you know the appointment type: lightening, toning, soft pastel work, no-lift balancing, diamond reflect, or blonde maintenance.
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Alter Ego Italy BlondEgo — Ultra 9 Lightener - 500 GR / 17.6 oz
Regular price $40.95 USDRegular price -
Alter Ego Italy BlondEgo — Pure Toner White - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — Pure Toner Platinum - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — Pure Toner Caramel - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — Gentle Protective Lightener - 500 GR / 17.6 oz
Regular price $40.95 USDRegular price -
Alter Ego Italy BlondEgo — Pure Toner Dusty Pink - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — Balayage Clay Lightener - 450 GR / 15.9 oz
Regular price $40.95 USDRegular price -
Alter Ego Italy BlondEgo — No Lift Natural /0 - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — No Lift Gold Iris /32 - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — No Lift Ash /1 - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — No Lift Natural Iris /02 - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — Pastel Toner Cappuccino - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — Pastel Toner Pastel Lilac - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — Pastel Toner Denim Mauve - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — Pure Diamond Lift Natural - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — Pure Diamond Lift Pearl Ash - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — Pure Diamond Lift Iris - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — Pure Diamond Lift Ash - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — Blonde Maintain Shampoo - 950 ML / 32.12 oz
Regular price $34.65 USDRegular price -
Alter Ego Italy BlondEgo — Blonde Maintain Shampoo - 300 ML / 10.14 oz
Regular price $29.99 USDRegular price -
Alter Ego Italy BlondEgo — Pure Hi-Lite Lifting Cream - 150 ML / 5.07 oz
Regular price $21.00 USDRegular price -
Alter Ego Italy BlondEgo — Total Blonde Activator - 500 ML / 16.90 oz
Regular price $11.55 USDRegular price -
Alter Ego Italy BlondEgo — Intro Kit Deco (Balayage Clay & Ultra 9) - 450 + 500GR
Regular price $68.25 USDRegular price -
Alter Ego Italy BlondEgo — Ultra 9 Lightener - 100 GR / 3.5 oz
Regular price $8.40 USDRegular price
