Professional Account
Professional & Student Accounts
Wholesale Pricing for Salon Professionals & Beauty School Students
Get pro pricing on Alter Ego Italy hair color, T3 Micro tools, GA.MA Italy dryers, TruffLuv care, and Beauvoir extensions. Free to apply — no fees, no contracts. Most brands ship to all 50 states.
We welcome all beauty professionals and students. If you cut, colour, or style hair — you're in.
Active state cosmetology license holders in any state.
Currently enrolled in a cosmetology or barber program with valid student ID.
Salon owners, booth renters, and suite operators.
Licensed barbers and estheticians are welcome too.
Save 30–50% off retail on professional hair colour, styling tools, hair dryers, care products, and extensions. Pricing varies by brand — see the preview below.
Retail-priced products generally ship free. Professional and wholesale orders always carry shipping, added to the final wholesale invoice.
We use Alter Ego Italy behind the chair daily. Get shade mapping, formulation tips, and product training from stylists who actually know the line.
Order what you need, when you need it. No volume requirements, no auto-ship, no annual fees. Alter Ego Italy professional colour orders have a $200 minimum. This is an order minimum, not a free-shipping threshold.
Now Open to Students
Currently enrolled in beauty school? You don't need to wait until you're licensed to access wholesale pricing. Get professional-grade T3 Micro styling tools, GA.MA Italy hair dryers, TruffLuv care products, and Beauvoir extensions at the same prices working stylists pay. Start building your professional kit now — not after graduation.
Just provide your beauty school name and student ID number in the application below. No cosmetology license required for student accounts.
All Italian-made or Italian-designed. All available at wholesale through a single Glam Concepts pro account.
Professional Hair Colour & Care
Ammonia-free and PPD-free permanent colour with 122 shades. Includes Technofruit, My Color 10-minute colour, BlondeGo lighteners, EgoBond bonding system, and full care lines. Made in Italy since 1988.
Premium Styling Tools
Professional-grade hair dryers, flat irons, curling irons, and hot rollers. Known for IonAir technology and CeraGloss ceramics. A top choice for beauty school students building their first professional kit. Retail-priced tools generally ship free; professional orders include shipping on the final wholesale invoice.
Italian-Engineered Hair Dryers & Tools
Makers of the iQ Perfetto — the world's lightest and most powerful professional hair dryer. Also flat irons, curling irons, and clippers. Designed and manufactured in Italy since 1969. Retail-priced tools generally ship free; professional orders include shipping on the final wholesale invoice.
Truffle-Infused Hair Care
Luxury shampoos, conditioners, masks, and treatments infused with white and black truffle extracts. Repair-focused formulas for colour-treated hair. Made in Italy.
Professional Hair Extensions
100% Remy human hair extensions in tape-in, hand-tied weft, and K-tip formats. Available in a wide shade range with tiered professional pricing.
After approval, check out normally. We review availability and send a final wholesale invoice with applicable shipping, payable with a click.
Fill out the form below with your name, salon or school name, and your cosmetology license number or student ID.
We review applications within 24 hours (usually much faster). Once approved, wholesale pricing is automatically visible when you log in.
Browse all five brands at pro pricing. Check out online, then receive a final wholesale invoice with applicable shipping. Pay with a click.
Licensed professionals and beauty school students welcome. Reviewed within 24 hours.
We're a small team run by a salon owner. If you have questions about any of our brands, pricing, or whether switching your colour line makes sense — just reach out. No pressure, no pitch. We love helping new stylists and students get started.
Pro account resource
Alter Ego Italy 2025 Sales Book
Browse the full professional line guide directly on-site before building an order or applying for a pro account.