Keep It Glossy
Alter Ego Italy · New for May 2026
KEEP IT GLOSSY
The new tone-on-tone demi experience for a radiant finish.
A demi-permanent oil glossing system that perfects tone, harmonizes contrasts, and provides instant shine. A colour and beauty treatment in a single application — visibly shinier, softer, nourished hair with revived colour and balanced tones.
✓ Free from ammonia, PPD, resorcinol, and alcohol · ✓ Vegan formula · ✓ Made in Italy
30 Nuances + 1 Clear
Six shade collections covering naturals, gold, copper, red, iris, and brown families.
Four Salon Services in One System
Tone-on-Tone
Ideal for natural, coloured or bleached hair.
Color Combination
Pair with Technofruit, Fast Color 10' and MyColor on the base.
Toning
Ideal after lightening services.
Ultra Glossy
Ideal for natural, coloured, and lightened hair.
ChromaBridge Technology
An intelligent bridge between pigments and the hair fiber that guides colour into the hair more quickly, precisely, and effectively. Improves pigment absorption on the cuticle and promotes optimal deposition of conditioning agents.
Mix 1:1 with Alter Ego Italy Keep It Glossy Activator 6 Vol. · Processing time 20 minutes.
Professional Only. This product can be sold to licensed beauty professionals only. Hosted by Glam Concepts — your Colorado, Wyoming & Montana distributor for Alter Ego Italy. New to Glam Concepts? Email sales@glamconcepts.com.