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    • Technofruit 7/00 — shade illustration; not a verified colour result

      Alter Ego Italy Technofruit Color — 7/00 Deep Natural / 100 ML / 3.38 oz

      Alter Ego Italy Technofruit Color — 7/00 Deep Natural / 100 ML / 3.38 oz

      Regular price $11.75 USD
      Regular price Sale price $11.75 USD
    • Alter Ego Italy Keep It Glossy — Prep Shampoo / 480 ML / 16.23 oz — current manufacturer product photo — SKU 1088207

      Alter Ego Italy Keep It Glossy — Prep Shampoo / 480 ML / 16.23 oz

      Alter Ego Italy Keep It Glossy — Prep Shampoo / 480 ML / 16.23 oz

      Regular price $19.75 USD
      Regular price Sale price $19.75 USD
    • Technofruit 7/7 — shade illustration; not a verified colour result

      Alter Ego Italy Technofruit Color — 7/7 Brown / 100 ML / 3.38 oz

      Alter Ego Italy Technofruit Color — 7/7 Brown / 100 ML / 3.38 oz

      Regular price $11.75 USD
      Regular price Sale price $11.75 USD
    • Alter Ego Italy BlondEgo — Blonde Maintain Shampoo - 300 ML / 10.14 oz — current manufacturer product photo — SKU 1032112

      Alter Ego Italy BlondEgo — Blonde Maintain Shampoo - 300 ML / 10.14 oz

      Alter Ego Italy BlondEgo — Blonde Maintain Shampoo - 300 ML / 10.14 oz

      Regular price $29.80 USD
      Regular price Sale price $29.80 USD
    • Passion Color Mask Cherry Berry — shade illustration; not a verified colour result

      Alter Ego Italy Passion Color Mask — Passion Color Mask Cherry Berry / 250 ML / 8.45 oz

      Alter Ego Italy Passion Color Mask — Passion Color Mask Cherry Berry / 250 ML / 8.45 oz

      Regular price $39.99 USD
      Regular price Sale price $39.99 USD
    • Alter Ego Italy Urban Proof — Hygiene Hand Emulsion / 100 ML / 3.38 oz

      Alter Ego Italy Urban Proof — Hygiene Hand Emulsion / 100 ML / 3.38 oz

      Alter Ego Italy Urban Proof — Hygiene Hand Emulsion / 100 ML / 3.38 oz

      Regular price $5.25 USD
      Regular price Sale price $5.25 USD
    • CurEgo Silk Oil by Alter Ego Italy — frizz gone shine next level golden hair

      Alter Ego Italy CureEgo — Silk Oil Shampoo / 50 ML / 1.69 oz

      Alter Ego Italy CureEgo — Silk Oil Shampoo / 50 ML / 1.69 oz

      Regular price $7.00 USD
      Regular price Sale price $7.00 USD
    • Technofruit 10/1 — shade illustration; not a verified colour result

      Alter Ego Italy Technofruit Color — 10/1 Ash / 100 ML / 3.38 oz

      Alter Ego Italy Technofruit Color — 10/1 Ash / 100 ML / 3.38 oz

      Regular price $11.75 USD
      Regular price Sale price $11.75 USD
    • Alter Ego Italy Urban Proof — Urban Proof Instant Dry Shampoo / 200 ML / 6.76 oz — current manufacturer product photo — SKU 1032401

      Alter Ego Italy Urban Proof — Urban Proof Instant Dry Shampoo / 200 ML / 6.76 oz

      Alter Ego Italy Urban Proof — Urban Proof Instant Dry Shampoo / 200 ML / 6.76 oz

      Regular price $29.99 USD
      Regular price Sale price $29.99 USD
    • Alter Ego Italy CureEgo — Hydraday Conditioner / 950 ML / 32.1 oz

      Alter Ego Italy CureEgo — Hydraday Conditioner / 950 ML / 32.1 oz

      Alter Ego Italy CureEgo — Hydraday Conditioner / 950 ML / 32.1 oz

      Regular price $34.65 USD
      Regular price Sale price $34.65 USD
    • Technofruit 5/26 — shade illustration; not a verified colour result

      Alter Ego Italy Technofruit Color — 5/26 Iris Red / 100 ML / 3.38 oz

      Alter Ego Italy Technofruit Color — 5/26 Iris Red / 100 ML / 3.38 oz

      Regular price $11.75 USD
      Regular price Sale price $11.75 USD
    • Alter Ego Italy — just color red elvis — genuine product photo extracted from original manufacturer brochure

      Alter Ego Italy Just Color — Just Color Red Elvis / 150 ML / 5.07 oz

      Alter Ego Italy Just Color — Just Color Red Elvis / 150 ML / 5.07 oz

      Regular price $25.20 USD
      Regular price Sale price $25.20 USD
    • Alter Ego Italy EgoBond — Bond Setter (Step 2) - 500 ML / 16.90 oz — current manufacturer product photo — SKU 1004489

      Alter Ego Italy EgoBond — Bond Setter (Step 2) - 500 ML / 16.90 oz

      Alter Ego Italy EgoBond — Bond Setter (Step 2) - 500 ML / 16.90 oz

      Regular price $126.00 USD
      Regular price Sale price $126.00 USD
    • Technofruit 10/01 — shade illustration; not a verified colour result

      Alter Ego Italy Technofruit Color — 10/01 Natural Ash / 100 ML / 3.38 oz

      Alter Ego Italy Technofruit Color — 10/01 Natural Ash / 100 ML / 3.38 oz

      Regular price $11.75 USD
      Regular price Sale price $11.75 USD
    • BlondEgo Pure Diamond Lift Iris — shade illustration; not a verified colour result

      Alter Ego Italy BlondEgo — Pure Diamond Lift Iris - 60 ML / 2.03 oz

      Alter Ego Italy BlondEgo — Pure Diamond Lift Iris - 60 ML / 2.03 oz

      Regular price $14.96 USD
      Regular price Sale price $14.96 USD
    • Alter Ego Italy — Volume Spray

      Alter Ego Italy — Volume Spray

      Alter Ego Italy — Volume Spray

      Regular price $25.00 USD
      Regular price Sale price $25.00 USD
    • ALTER EGO ITALY  - UTILITIES SERIES - Technofruit Color Transformer

      ALTER EGO ITALY - UTILITIES SERIES - Technofruit Color Transformer

      ALTER EGO ITALY - UTILITIES SERIES - Technofruit Color Transformer

      Regular price $34.00 USD
      Regular price Sale price $34.00 USD
    • Passion Color Mask Vanilla Sky — shade illustration; not a verified colour result

      Alter Ego Italy Passion Color Mask — Passion Color Mask Vanilla Sky / 250 ML / 8.45 oz

      Alter Ego Italy Passion Color Mask — Passion Color Mask Vanilla Sky / 250 ML / 8.45 oz

      Regular price $39.99 USD
      Regular price Sale price $39.99 USD
    • Alter Ego Italy — just color yellow tale — genuine product photo extracted from original manufacturer brochure

      Alter Ego Italy Just Color — Just Color Yellow Tale / 150 ML / 5.07 oz

      Alter Ego Italy Just Color — Just Color Yellow Tale / 150 ML / 5.07 oz

      Regular price $25.20 USD
      Regular price Sale price $25.20 USD
    • Alter Ego Italy CureEgo — Hydraday Conditioner / 200 ML / 6.76 oz — current manufacturer product photo — SKU 1032763

      Alter Ego Italy CureEgo — Hydraday Conditioner / 200 ML / 6.76 oz

      Alter Ego Italy CureEgo — Hydraday Conditioner / 200 ML / 6.76 oz

      Regular price $29.96 USD
      Regular price Sale price $29.96 USD
    • Alter Ego Italy Foundation — All in One Leave-In Conditioner / 150 ML / 5.07 oz — current manufacturer product photo — SKU 1032416

      Alter Ego Italy Foundation — All in One Leave-In Conditioner / 150 ML / 5.07 oz

      Alter Ego Italy Foundation — All in One Leave-In Conditioner / 150 ML / 5.07 oz

      Regular price $31.40 USD
      Regular price Sale price $31.40 USD
    • Alter Ego Italy ScalpEgo — Densifying Shampoo / 300 ML / 10.14 oz — current manufacturer product photo — SKU 1032750

      Alter Ego Italy ScalpEgo — Densifying Shampoo / 300 ML / 10.14 oz

      Alter Ego Italy ScalpEgo — Densifying Shampoo / 300 ML / 10.14 oz

      Regular price $28.96 USD
      Regular price Sale price $28.96 USD
    • Alter Ego Italy ChromEgo — Anti-Orange Conditioner / 950 ML / 32.1 oz

      Alter Ego Italy ChromEgo — Anti-Orange Conditioner / 950 ML / 32.1 oz

      Alter Ego Italy ChromEgo — Anti-Orange Conditioner / 950 ML / 32.1 oz

      Regular price $38.85 USD
      Regular price Sale price $38.85 USD
    • Alter Ego Italy Urban Proof — Urban Proof Scalp & Skin Concentrate / 30 ML — current manufacturer product photo — SKU 1032355

      Alter Ego Italy Urban Proof — Urban Proof Scalp & Skin Concentrate / 30 ML

      Alter Ego Italy Urban Proof — Urban Proof Scalp & Skin Concentrate / 30 ML

      Regular price $56.60 USD
      Regular price Sale price $56.60 USD
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    Visit Us in LoDo

    1520 Wazee St,
    Denver, CO 80202

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