Collection: Alter Ego Italy *PRO*

* Professional Only Products * 

Availability through Glam Concepts only in Colorado, New Mexico, Wyoming, and Montana for validated salons and licensed hair stylists.

PLEASE MESSAGE US THROUGH THE CHAT, TEXT OR EMAIL US WITH ANY QUESTIONS THAT YOU HAVE ABOUT PRODUCTS OR ORDERING. 

 

Introductory packages may be available.

 

Alter Ego Italy sources ingredients in all products sustainably and all products are made with up to 99% organic ingredients, love and care.


* Made with Kindness in Italy *



Alter Ego Italy is always free from PPG, PEG’s/BG, Artificial Colorants, Sulfates, Petroleum, Parabens and Synthetic Fragrances.
167 products
  • TECHNOFRUIT COLOR Permanent Hair Colour: 5/22 Light Chestnut Intense Iris
    TECHNOFRUIT COLOR Permanent Hair Colour: 5/22 Light Chestnut Intense Iris
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $10.95
    Sale price
    $10.95
  • TECHNOFRUIT COLOR Permanent Hair Colour: 10/31 Blonde Platinum Golden Ash
    TECHNOFRUIT COLOR Permanent Hair Colour: 10/31 Blonde Platinum Golden Ash
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $10.95
    Sale price
    $10.95
  • TECHNOFRUIT COLOR Permanent Hair Colour: 6/31 Dark Blondegolden Ash
    TECHNOFRUIT COLOR Permanent Hair Colour: 6/31 Dark Blondegolden Ash
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $10.95
    Sale price
    $10.95
  • TECHNOFRUIT COLOR Permanent Hair Colour: 5/31 Light Chestnut Golden Ash
    TECHNOFRUIT COLOR Permanent Hair Colour: 5/31 Light Chestnut Golden Ash
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $10.95
    Sale price
    $10.95
  • TECHNOFRUIT COLOR Permanent Hair Colour: 8/43 Light Blonde Copper Golden
    TECHNOFRUIT COLOR Permanent Hair Colour: 8/43 Light Blonde Copper Golden
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $10.95
    Sale price
    $10.95
  • TECHNOFRUIT COLOR Permanent Hair Colour: 11/23 Blonde Platinum Iris Gold
    TECHNOFRUIT COLOR Permanent Hair Colour: 11/23 Blonde Platinum Iris Gold
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $10.95
    Sale price
    $10.95
  • TECHNOFRUIT COLOR Permanent Hair Colour: 10/23 Blonde Platinum Iris Gold
    TECHNOFRUIT COLOR Permanent Hair Colour: 10/23 Blonde Platinum Iris Gold
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $10.95
    Sale price
    $10.95
  • TECHNOFRUIT COLOR Permanent Hair Colour: 9/23 Very Light Blonde Iris Gold
    TECHNOFRUIT COLOR Permanent Hair Colour: 9/23 Very Light Blonde Iris Gold
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $10.95
    Sale price
    $10.95