Collection: Alter Ego Italy *PRO*

* Professional Only Products * 

Availability through Glam Concepts only in Colorado, New Mexico, Wyoming, and Montana for validated salons and licensed hair stylists.

PLEASE MESSAGE US THROUGH THE CHAT, TEXT OR EMAIL US WITH ANY QUESTIONS THAT YOU HAVE ABOUT PRODUCTS OR ORDERING. 

 

Introductory packages may be available.

 

Alter Ego Italy sources ingredients in all products sustainably and all products are made with up to 99% organic ingredients, love and care.


* Made with Kindness in Italy *



Alter Ego Italy is always free from PPG, PEG’s/BG, Artificial Colorants, Sulfates, Petroleum, Parabens and Synthetic Fragrances.
165 products
  • ALTER EGO ITALY - Co-activator Cream Oxidizer (Developer) 1000ml (5vol, 10vol, 20vol, 30vol, 40vol)
    ALTER EGO ITALY  - Co-activator Cream Oxidizer (Developer) 1000ml (5vol, 10vol, 20vol, 30vol, 40vol)
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $10.95
    Sale price
    $10.95
  • TECHNOFRUIT COLOR Permanent Hair Colour: Shades List Section 1
    TECHNOFRUIT COLOR Permanent Hair Colour: Shades List Section 1
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $10.95
    Sale price
    $10.95
  • ALTER EGO ITALY - FAST Color 10' - Ten Minute Professional Colour
    ALTER EGO ITALY - FAST Color 10' - Ten Minute Professional Colour
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $11.95
    Sale price
    $11.95
  • ALTER EGO ITALY - BlondEgo Series - Ultra 9 Lightener
    ALTER EGO ITALY - BlondEgo Series - Ultra 9 Lightener
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $34.95
    Sale price
    $34.95
  • ALTER EGO ITALY - BlondEgo Series - Pure Toner White
    ALTER EGO ITALY - BlondEgo Series - Pure Toner White
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $13.95
    Sale price
    $13.95
  • TECHNOFRUIT COLOR Permanent Hair Colour: 4/0 Chestnut
    TECHNOFRUIT COLOR Permanent Hair Colour: 4/0 Chestnut
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $10.95
    Sale price
    $10.95
  • TECHNOFRUIT COLOR Permanent Hair Colour: 5/72 Light Chestnut Brown Iris
    TECHNOFRUIT COLOR Permanent Hair Colour: 5/72 Light Chestnut Brown Iris
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $10.95
    Sale price
    $10.95
  • TECHNOFRUIT COLOR Permanent Hair Colour: 8/7 Light Blonde Hazelnut
    TECHNOFRUIT COLOR Permanent Hair Colour: 8/7 Light Blonde Hazelnut
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $10.95
    Sale price
    $10.95