Collection: Alter Ego Italy *PRO*

* Professional Only Products * 

Availability through Glam Concepts only in Colorado, New Mexico, Wyoming, and Montana for validated salons and licensed hair stylists.

PLEASE MESSAGE US THROUGH THE CHAT, TEXT OR EMAIL US WITH ANY QUESTIONS THAT YOU HAVE ABOUT PRODUCTS OR ORDERING. 

 

Introductory packages may be available.

 

Alter Ego Italy sources ingredients in all products sustainably and all products are made with up to 99% organic ingredients, love and care.


* Made with Kindness in Italy *



Alter Ego Italy is always free from PPG, PEG’s/BG, Artificial Colorants, Sulfates, Petroleum, Parabens and Synthetic Fragrances.
165 products
  • ALTER EGO ITALY - Pure Cipria Be Blonde Pure Toner (Dusty Pink)
    ALTER EGO ITALY - Pure Cipria Be Blonde Pure Toner (Dusty Pink)
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $13.95
    Sale price
    $13.95
  • TECHNOFRUIT COLOR Permanent Hair Colour: 9/11 Very Light Blonde Intense Ash
    TECHNOFRUIT COLOR Permanent Hair Colour: 9/11 Very Light Blonde Intense Ash
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $10.95
    Sale price
    $10.95
  • ALTER EGO ITALY - Pure Platinum Be Blonde Pure Toner
    ALTER EGO ITALY - Pure Platinum Be Blonde Pure Toner
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $13.95
    Sale price
    $13.95
  • ALTER EGO ITALY- EgoBond Series - BOND LOCKER
    ALTER EGO ITALY- EgoBond Series - BOND LOCKER
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $21.95
    Sale price
    $21.95
  • ALTER EGO ITALY- Just Color Series (14 Shades - Select from Menu)
    ALTER EGO ITALY- Just Color Series (14 Shades - Select from Menu)
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $24.95
    Sale price
    $24.95
  • ALTER EGO ITALY- EgoBond Series - BOND SETTER
    ALTER EGO ITALY- EgoBond Series - BOND SETTER
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $109.95
    Sale price
    $109.95
  • ALTER EGO ITALY- EgoBond Series - BOND BOOSTER
    ALTER EGO ITALY- EgoBond Series - BOND BOOSTER
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $87.95
    Sale price
    $87.95
  • ALTER EGO ITALY - Boosters - (Select from 7 Shades) - Ammonia Free
    ALTER EGO ITALY - Boosters - (Select from 7 Shades) - Ammonia Free
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $13.95
    Sale price
    $13.95