Collection: Alter Ego Italy *PRO*

* Professional Only Products * 

Availability through Glam Concepts only in Colorado, New Mexico, Wyoming, and Montana for validated salons and licensed hair stylists.

PLEASE MESSAGE US THROUGH THE CHAT, TEXT OR EMAIL US WITH ANY QUESTIONS THAT YOU HAVE ABOUT PRODUCTS OR ORDERING. 

 

Introductory packages may be available.

 

Alter Ego Italy sources ingredients in all products sustainably and all products are made with up to 99% organic ingredients, love and care.


* Made with Kindness in Italy *



Alter Ego Italy is always free from PPG, PEG’s/BG, Artificial Colorants, Sulfates, Petroleum, Parabens and Synthetic Fragrances.
167 products
  • ALTER EGO ITALY - BlondEgo Pure Diamond Lift: Beige
    ALTER EGO ITALY - BlondEgo Pure Diamond Lift: Beige
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $13.95
    Sale price
    $13.95
  • ALTER EGO ITALY - BlondEgo Pure Diamond Lift: Natural
    ALTER EGO ITALY - BlondEgo Pure Diamond Lift: Natural
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $13.95
    Sale price
    $13.95
  • ALTER EGO ITALY - Pure Caramel Be Blonde Pure Toner
    ALTER EGO ITALY - Pure Caramel Be Blonde Pure Toner
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $13.95
    Sale price
    $13.95
  • ALTER EGO ITALY - Pure White Be Blonde Pure Toner
    ALTER EGO ITALY - Pure White Be Blonde Pure Toner
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $13.95
    Sale price
    $13.95
  • ALTER EGO ITALY - BlondEgo Pure Hi-Lite Lifting Cream
    ALTER EGO ITALY - BlondEgo Pure Hi-Lite Lifting Cream
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $18.95
    Sale price
    $18.95
  • ALTER EGO ITALY - Be Blonde (BlondEgo) Pure Light Cream (500g)
    ALTER EGO ITALY  - Be Blonde (BlondEgo) Pure Light Cream (500g)
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $31.95
    Sale price
    $31.95
  • Alter Ego Italy - Be Blonde Pure Light Blue Powder 500gr
    Alter Ego Italy - Be Blonde Pure Light Blue Powder 500gr
    Brand
    Alter Ego Italy * Professional *
    Regular price
    $26.95
    Sale price
    $26.95