Collection: Alter Ego ItalyTECHNOFRUIT

Shop Technofruit by tone family

Find the color direction before the shade number.

Use these shortcuts for natural coverage, cool control, warm reflects, reds, superlighteners, boosters, and color support.

Coverage Naturals Core natural families for coverage, balancing, and foundational formulas.	Cool Ash + Cool Control Ash, iris, matte, and cool families for refinement and control.	Warmth Golden + Warm Reflects Golden, copper-golden, and warm tonal directions.
Reflect Reds + Coppers Copper, red, mahogany, and high-impact reflect families.	Lift Level 11 + Superlighteners High-lift shades and lighter tonal families for blonde services.	Support Boosters + Specialty Boosters, specialty formulas, and color adjustment support.