Collection: Alter Ego Italy
Shop Alter Ego Italy by service
Start with the salon need, then choose the line.
Color, blonding, quick grey coverage, care, styling, and support products are grouped around the way stylists actually shop the brand.
Founded in Italy with a professional-first point of view, Alter Ego Italy supports salon color, care, styling, and backbar work with products made for real services behind the chair.
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Alter Ego Italy Thickening & Volumizing — Blow Dry Hydro Gel / 150 ML / 5.07 oz
Regular price $29.99 USDRegular price -
Alter Ego Italy Foundation — Volume Spray / 200 ML / 6.76 oz
Regular price $29.99 USDRegular price -
Alter Ego Italy Foundation — Smoothing Balm / 100 ML / 3.38 oz
Regular price $29.99 USDRegular price -
Alter Ego Italy Foundation — Raw Clay / 50 ML / 1.69 oz
Regular price $21.99 USDRegular price -
Alter Ego Italy Foundation — Liss Control Spray / 200 ML / 6.76 oz
Regular price $37.99 USDRegular price -
Alter Ego Italy Foundation — Curls Amplifier / 150 ML / 5.07 oz
Regular price $37.99 USDRegular price -
Alter Ego Italy Foundation — All in One Leave-In Conditioner / 150 ML / 5.07 oz
Regular price $31.99 USDRegular price -
Alter Ego Italy Create & Texturize — Volumizing Powder / 30 GR / 1.06 oz
Regular price $37.99 USDRegular price -
Alter Ego Italy Create & Texturize — Sculptex Gel / 250 ML / 8.45 oz
Regular price $24.99 USDRegular price -
Alter Ego Italy Create & Texturize — Light Imprint / 100 ML / 3.38 oz
Regular price $19.99 USDRegular price -
Alter Ego Italy Create & Texturize — HI-T SECURITY - Heat Protection Spray / 295 ML / 10 oz
Regular price $19.99 USDRegular price -
Alter Ego Italy Create & Texturize — GRIP IT ON - Holding Foam / 295 ML / 10 oz
Regular price $19.99 USDRegular price -
Alter Ego Italy Create & Texturize — Classic Pomade Water Based / 50 ML / 1.69 oz
Regular price $24.99 USDRegular price -
Alter Ego Italy Grooming — Working Paste / 100 ML / 3.38 oz
Regular price $24.99 USDRegular price -
Alter Ego Italy Grooming — Matte Gum / 100 ML / 3.38 oz
Regular price $24.99 USDRegular price -
Alter Ego Italy Grooming — Beard Balm / 50 ML / 1.69 oz
Regular price $29.99 USDRegular price -
Alter Ego Italy Grooming — Refreshing Hair + Body Wash / 200 ML / 6.76 oz
Regular price $22.99 USDRegular price -
Alter Ego Italy ScalpEgo — Densifying Lotion / 150 ML / 5.07 oz
Regular price $39.99 USDRegular price -
Alter Ego Italy ScalpEgo — Densifying Shampoo / 950 ML / 32.1 oz
Regular price $33.60 USDRegular price -
Alter Ego Italy ScalpEgo — Densifying Shampoo / 300 ML / 10.14 oz
Regular price $32.99 USDRegular price -
Alter Ego Italy ScalpEgo — Densifying Shampoo / 50 ML / 1.69 oz
Regular price $7.99 USDRegular price -
Alter Ego Italy ScalpEgo — Energizing Intensive Tonic / 100 ML / 3.38 oz
Regular price $39.99 USDRegular price -
Alter Ego Italy ScalpEgo — Energizing Intensive Lotion - 12x10 ML / 12 x 0.33 oz
Regular price $74.99 USDRegular price -
Alter Ego Italy ScalpEgo — Double System Energizing Patch - 70 Patches
Regular price $74.99 USDRegular price
