ALTER EGO ITALY - BlondEgo Pure Diamond Lift: Beige

A high-lift, ammonia-light cream lightener that lifts hair evenly up to 5 tones while keeping fragile strands safe and shine intact.

Beige — Sandy beige blonde — warm-soft sandy tone.

Pure Diamond Lift's Diamond-Shine Technology lifts cleanly without yellow reflects, making it ideal for very delicate or previously coloured hair. Equally suited to all-over lift or balayage and freehand techniques.

Key benefits

• Up to 5 tones of clean, even lift
• Anti-yellow action — no warm reflects
• Safe on delicate, damaged, or previously coloured hair
• Diamond-Shine Technology for natural-looking brilliance
• Five shade variations to match the desired blonde direction

Directions

Mix with Alter Ego Coactivator Cream 40 vol at the recommended ratio. Apply to dry hair, process per service. Always perform a strand test for sensitive scalps.

60 ML / 2.03 fl oz · Salon Exclusive