ALTER EGO ITALY - BlondEgo Pure Hi-Lite Lifting Cream
ALTER EGO ITALY - BlondEgo Pure Hi-Lite Lifting Cream

ALTER EGO ITALY - BlondEgo Pure Hi-Lite Lifting Cream

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* Colorado Professional Only *


This product can be sold to Colorado licensed beauty professionals only.

Non-professional orders and orders outside of Colorado cannot be fulfilled


New to Glam Concepts?  Professional color charts and education are available.  Please register for a Colorado professional account with us by emailing us at: 




* This product is Professional Only *


BlondEgo Pure Hi-Lite Lifting Cream

  • Volume: 150 mL


High-quality Italian lifting hair cream for cosmetically colored hair. The “Crystal-Clear” formula lifts up to 3 levels without modifying the tone character. Its gradual permanent lightening action works well on lengths and ends.


Lifts up to 3 tones.


  • No need for separate bleaching agent
  • Perfect for cosmetically colored hair
  • Cosmetically lightens up to 3 levels
  • Does not modify the tone character
  • Easy to mix with Cream Coactivator


  • 1:2 mix with Cream Coactivator to guarantee excellent lightening results with an elevated cosmetic action.


Alter Ego Italy Be Blonde is the first ever professional range of color and lightening products that have been especially formulated to meet all the needs of naturally blonde, bleached or lightened hair structures. The active ingredients in the Be Blonde range, selected for their restructuring and deep nourishing properties guarantee maximum brilliance.

Professional Italian lightening products guarantee reliable results every time.

Made in Italy.