Collection: Alter Ego Italy
Shop Alter Ego Italy by service
Start with the salon need, then choose the line.
Color, blonding, quick grey coverage, care, styling, and support products are grouped around the way stylists actually shop the brand.
Founded in Italy with a professional-first point of view, Alter Ego Italy supports salon color, care, styling, and backbar work with products made for real services behind the chair.
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Alter Ego Italy BlondEgo — Blonde Maintain Shampoo (Two Size Options)
Regular price From $29.95 USDRegular price -
Alter Ego Italy — Raw Clay
Regular price $17.00 USDRegular price -
Alter Ego Italy — Polishing Cream (125ml)
Regular price $14.95 USDRegular price -
Alter Ego Italy — Smoothing Balm
Regular price $25.00 USDRegular price -
Alter Ego Italy — Volume Spray
Regular price $25.00 USDRegular price -
Alter Ego Italy — Curls Amplifier
Regular price $31.50 USDRegular price -
Alter Ego Italy — Black Gommage Backpack
Regular price $80.00 USDRegular price -
Alter Ego Italy — AEI Backpack
Regular price $60.00 USDRegular price -
Alter Ego Italy — Black T-Shirt (QTY of 1 refers to 1 case) Each case includes: SM-4, MED-8, LG-8, XL-4.
Regular price $500.00 USDRegular price -
Alter Ego Italy — Spray Bottle
Regular price $10.00 USDRegular price -
Alter Ego Italy — Small White Brush
Regular price $20.00 USDRegular price -
Alter Ego Italy — Plasamante Application Bottle
Regular price $3.50 USDRegular price -
Alter Ego Italy — Aei Black Comb Carbon
Regular price $7.00 USDRegular price -
Alter Ego Italy — Balayage Brush - Big
Regular price $14.00 USDRegular price -
Alter Ego Italy — Cellulose Pads - for use with Stain Remover
Regular price $11.00 USDRegular price -
Alter Ego Italy — Pump -Fits She Wonder tub (1000ML) (NEED TO ALSO ORDER THE LID 3051725)
Regular price $2.00 USDRegular price -
Alter Ego Italy — Pump Lid - For She Wonder Tub 1000ML - NEED TO ALSO ORDER THE PUMP 3053312
Regular price $2.00 USDRegular price -
Alter Ego Italy — Shapego Comb
Regular price $9.00 USDRegular price -
Alter Ego Italy — Shapego Brush
Regular price $4.00 USDRegular price -
Alter Ego Italy — Shapego Bowl
Regular price $6.50 USDRegular price -
Alter Ego Italy — Protective Visor
Regular price $13.00 USDRegular price -
Alter Ego Italy — Shapego No Yellow Shape Perfector Spray Bottle
Regular price $10.50 USDRegular price -
Alter Ego Italy EgoBond — Ego Bond Doser
Regular price $11.00 USDRegular price -
Alter Ego Italy — Black Cutting Gown
Regular price $29.00 USDRegular price
