Collection: Alter Ego Italy
Shop Alter Ego Italy by service
Start with the salon need, then choose the line.
Color, blonding, quick grey coverage, care, styling, and support products are grouped around the way stylists actually shop the brand.
Founded in Italy with a professional-first point of view, Alter Ego Italy supports salon color, care, styling, and backbar work with products made for real services behind the chair.
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Alter Ego Italy BlondEgo — Pure Diamond Lift Iris - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — Pure Diamond Lift Ash - 60 ML / 2.03 oz
Regular price $14.96 USDRegular price -
Alter Ego Italy BlondEgo — Blonde Maintain Shampoo - 950 ML / 32.12 oz
Regular price $34.65 USDRegular price -
Alter Ego Italy BlondEgo — Blonde Maintain Shampoo - 300 ML / 10.14 oz
Regular price $29.99 USDRegular price -
Alter Ego Italy BlondEgo — Pure Hi-Lite Lifting Cream - 150 ML / 5.07 oz
Regular price $21.00 USDRegular price -
Alter Ego Italy BlondEgo — Total Blonde Activator - 500 ML / 16.90 oz
Regular price $11.55 USDRegular price -
Alter Ego Italy BlondEgo — Intro Kit Deco (Balayage Clay & Ultra 9) - 450 + 500GR
Regular price $68.25 USDRegular price -
Alter Ego Italy BlondEgo — Ultra 9 Lightener - 500 GR / 17.6 oz
Regular price $40.95 USDRegular price -
Alter Ego Italy BlondEgo — Ultra 9 Lightener - 100 GR / 3.5 oz
Regular price $8.40 USDRegular price -
Alter Ego Italy BlondEgo — Pure Light Cream - 500GR / 17.6 oz
Regular price $40.95 USDRegular price -
Alter Ego Italy BlondEgo — Pure Light Blue Powder - 500 GR / 17.6 oz
Regular price $33.60 USDRegular price -
Alter Ego Italy BlondEgo — Pure Light Blue Powder - 100 GR / 3.5 oz
Regular price $8.40 USDRegular price -
Alter Ego Italy BlondEgo — Gentle Protective Lightener - 500 GR / 17.6 oz
Regular price $40.95 USDRegular price -
Alter Ego Italy BlondEgo — Gentle Protective Lightener - 100 GR / 3.5 oz
Regular price $8.40 USDRegular price -
Alter Ego Italy BlondEgo — Kit Balayage: (liner & blending brush, cushion)
Regular price $40.95 USDRegular price -
Alter Ego Italy BlondEgo — Balayage Clay Lightener - 450 GR / 15.9 oz
Regular price $40.95 USDRegular price -
CUREEGO Hydraday Shampoo
Regular price $57.92 USDRegular price -
Alter Ego Italy — Master Care Collection - Scalp products and rituals
Regular price From $23.95 USDRegular price -
ALTER EGO ITALY - She Wonder Collection - INSTANT SHAPING MASK
Regular price From $36.95 USDRegular price -
ALTER EGO ITALY - Urban Proof Collection - Urban Proof Instant Dry Shampoo
Regular price $29.95 USDRegular price -
ALTER EGO ITALY - Urban Proof Collection - Urban Proof Cream
Regular price From $29.95 USDRegular price -
ALTER EGO ITALY - Urban Proof Collection - Urban Proof Shampoo
Regular price From $29.95 USDRegular price -
Alter Ego Italy Create & Texturize — (Select product from dropdown list)
Regular price From $2.95 USDRegular price -
ALTER EGO ITALY- HASTY TOO STYLING SERIES - Classic Pomade Water Based
Regular price $24.95 USDRegular price
