Collection: Alter Ego Italy
Shop Alter Ego Italy by service
Start with the salon need, then choose the line.
Color, blonding, quick grey coverage, care, styling, and support products are grouped around the way stylists actually shop the brand.
Founded in Italy with a professional-first point of view, Alter Ego Italy supports salon color, care, styling, and backbar work with products made for real services behind the chair.
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Alter Ego Italy Technofruit Color — Booster Orange / 100 ML / 3.38 oz
Regular price $14.25 USDRegular price -
Alter Ego Italy Technofruit Color — Booster Red / 100 ML / 3.38 oz
Regular price $14.25 USDRegular price -
Alter Ego Italy Technofruit Color — Booster Green / 100 ML / 3.38 oz
Regular price $14.25 USDRegular price -
Alter Ego Italy Technofruit Color — Booster Violet / 100 ML / 3.38 oz
Regular price $14.25 USDRegular price -
Alter Ego Italy Technofruit Color — Booster Blue / 100 ML / 3.38 oz
Regular price $14.25 USDRegular price -
Alter Ego Italy — EGOLINE - CureEgo - Nourish - Nourish Shampoo - 50 ml / 1.69 oz
Regular price $7.50 USDRegular price -
Alter Ego Italy — EGOLINE - CureEgo - Nourish - Nourish Shampoo - 300 ml / 10.14 oz
Regular price $19.00 USDRegular price -
Alter Ego Italy — EGOLINE - CureEgo - Nourish - Nourish Shampoo - 950 ml / 32.12 oz
Regular price $42.00 USDRegular price -
Alter Ego Italy — EGOLINE - CureEgo - Nourish - Nourish Conditioner - 50 ml / 1.69 oz
Regular price $7.50 USDRegular price -
Alter Ego Italy — EGOLINE - CureEgo - Nourish - Nourish Conditioner - 200 ml / 6.76 oz
Regular price $18.00 USDRegular price -
Alter Ego Italy — EGOLINE - CureEgo - Nourish - Nourish Conditioner - 950 ml / 32.12 oz
Regular price $38.00 USDRegular price -
Alter Ego Italy — EGOLINE - CureEgo - Nourish - Nourish Mask - 50 ml / 1.69 oz
Regular price $7.50 USDRegular price -
Alter Ego Italy — EGOLINE - CureEgo - Nourish - Nourish Mask - 300 ml / 10.14 oz
Regular price $22.00 USDRegular price -
Alter Ego Italy — EGOLINE - CureEgo - Nourish - Nourish Mask - 950 ml / 32.12 oz
Regular price $42.00 USDRegular price -
Alter Ego Italy — EGOLINE - CureEgo - Nourish - Nourish Leave In Conditioner - 150 ml / 5.07 oz
Regular price $22.00 USDRegular price -
Alter Ego Italy Create & Texturize — Create & Texturise - Eco Hairspray - 320 ml / 10.82 oz
Regular price $20.00 USDRegular price -
Alter Ego Italy Create & Texturize — Create & Texturise - Spray It On - 500 ml / 16.9 oz
Regular price $22.00 USDRegular price -
Alter Ego Italy Create & Texturize — Create & Texturise - HI-T Security - 300 ml / 10.14 oz
Regular price $22.00 USDRegular price -
Alter Ego Italy Create & Texturize — Thickening & Volumising - Vo-Lux-Ious Mousse - 250 ml / 8.45 oz
Regular price $20.00 USDRegular price -
Alter Ego Italy Create & Texturize — Thickening & Volumising - Vo-Lux-Ious Volume Spray - 500 ml / 16.9 oz
Regular price $22.00 USDRegular price -
Alter Ego Italy Urban Proof — All Season - All Season Shower Shampoo / 250 ml / 8.45 oz
Regular price $18.00 USDRegular price -
Alter Ego Italy Urban Proof — All Season - All Season After-Sun Mask / 200 ml / 6.76 oz
Regular price $22.00 USDRegular price -
Alter Ego Italy FAST Color 10' — 6/64 Dark Blonde Red Copper / 100 ML
Regular price $11.95 USDRegular price -
Alter Ego Italy FAST Color 10' — 10/3 Blonde Platinum Dorado / 100 ML
Regular price $11.95 USDRegular price
