Collection: Alter Ego Italy
Shop Alter Ego Italy by service
Start with the salon need, then choose the line.
Color, blonding, quick grey coverage, care, styling, and support products are grouped around the way stylists actually shop the brand.
Founded in Italy with a professional-first point of view, Alter Ego Italy supports salon color, care, styling, and backbar work with products made for real services behind the chair.
-
BOOSTER Ammonia Free: Orange
Regular price $14.25 USDRegular price -
BOOSTER Ammonia Free: Neutral
Regular price $14.25 USDRegular price -
BOOSTER Ammonia Free: Green
Regular price $14.25 USDRegular price -
BOOSTER Ammonia Free: Blue
Regular price $14.25 USDRegular price -
Alter Ego Italy — FastColor10 Experience Kit
Regular price $96.50 USDRegular price$156.50 USDSale price $96.50 USDSale -
Alter Ego Italy EgoBond — LOCKER
Regular price $21.95 USDRegular price -
Alter Ego Italy — Just Color Series (13 Shades - Select from Menu)
Regular price $24.95 USDRegular price -
Alter Ego Italy EgoBond — SETTER
Regular price $109.95 USDRegular price -
Alter Ego Italy EgoBond — BOOSTER
Regular price $87.95 USDRegular price -
Alter Ego Italy — UTILITIES SERIES - Len'Oil (150 ml)
Regular price $32.95 USDRegular price -
Alter Ego Italy BlondEgo — Pure Light Cream (500g)
Regular price $39.00 USDRegular price -
Alter Ego Italy BlondEgo — Pastel Toner Pink Pop
Regular price $14.25 USDRegular price -
Alter Ego Italy BlondEgo — Pastel Toner Milky Mint
Regular price $14.25 USDRegular price -
Alter Ego Italy BlondEgo — Pastel Toner Dusty Copper
Regular price $14.25 USDRegular price -
Alter Ego Italy Technofruit Color — 9/04 Very Light Blonde Natural Copper / 100 ML
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 7/8 Blonde Matte / 100 ML
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 7/51 Blonde Mahogany Ash / 100 ML
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 4/4 Chestnut Copper / 100 ML
Regular price $11.75 USDRegular price -
Alter Ego Italy Technofruit Color — 10/7 Blonde Platinum Sand / 100 ML
Regular price $11.75 USDRegular price -
Alter Ego Italy — FAST Color 10' - Ten Minute Professional Colour
Regular price $11.95 USDRegular price -
TECHNOFRUIT COLOR Permanent Professional Hair Colour: Stroke / 00
Regular price $11.75 USDRegular price -
Alter Ego Italy — UTILITIES SERIES - Creative Changer (125ml)
Regular price $31.95 USDRegular price -
Alter Ego Italy — Co-activator Cream Oxidizer (Developer) 1000ml (5vol, 10vol, 20vol, 30vol, 40vol)
Regular price $10.96 USDRegular price -
Alter Ego Italy BlondEgo — () Total Blonde Activator
Regular price $10.95 USDRegular price
